After failing in sales for six months, Tom Hopkins turned his own career around and earned more than a million dollars in three years. Now he tells readers his secrets of success.
As far as substance, Tom explains each of the stages of salesmanship in simple, but not simplistic, terms. It is as good an introduction to the field as any you are likely to find. It is up there with Zig's best. And, I might add, Zig and Tom would pay homage to Frank Bettger, Elmer Wheeler and other pioneers who blazed the trail.
I do not want to make light of the professional accomplishments and success of Tom Hopkins - we should all be so successful. I just believe there are better books on selling, which will teach you better and more modern techniques.
What a disappointment.
The book was nothing more than a marketing piece for his organization.
Do yourself a favor, pick up something original and not this sham - try S.P.I.N. Selling, Selling to V.I.T.O. or any of the consultative selling books out there and pass this one up.