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How to Master the Art of Selling [Hardcover]

Tom Hopkins
4.2 out of 5 stars  See all reviews (45 customer reviews)

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Hardcover, August 1982 --  
Paperback CDN $12.56  

Book Description

August 1982
The book that launched over 3,000,000 careers worldwide! No longer a well-kept secret, Tom’s mega-hit book is placed within arm’s reach on every top producer’s desk. It’s considered the world’s best reference guide and has been used for more than 17 years in every sales profession. Even if you’ve been selling for years, you’ll find page after page of valuable information guaranteed to help you serve more clients while boosting your bank account.

Millions agree, this is the guide to base your career on! It’s hard-hitting, down-to-earth and entertaining....you’ll read it again and again as you map out your own road to success.

Tips and techniques show you how easy it is to:

Earn a six figure income

Create a sales climate where nearly everyone will say YES!

Dazzle your prospects from the first handshake

Change negatives into positives

Sink your teeth into success


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Product Details


Product Description

About the Author

TOM HOPKINS

The Builder of Sales Champions

And Master in the Art of Professional Selling

Tom Hopkins carries the standard as a master sales trainer and is recognized as the world’s leading authority on selling techniques and salesmanship.

Over 3,000,000 people on five continents have attended Tom’s high-energy live seminars. Tom personally conducts 75 seminars each year traveling throughout the United States, Canada, Australia, New Zealand, Singapore, Malaysia, Taiwan and the Philippines.

Tom Hopkins is a distinguished charter member of the National Speakers Association and was among the first to receive its prestigious Council of Peers Award for Excellence. Tom’s talent of teaching in a creative and entertaining style has brought him a tremendous following, as well as constant demand for appearances at regional and national conventions each year.

Tom Hopkins has been the subject of countless articles in publications such as U.S. News and World Report, The New York Times, The Los Angeles Times, Personal Selling Power, People magazine, Selling magazine, Entrepreneur magazine, and The Washington Post.

One of America’s most successful and dynamic businessmen, Tom Hopkins did not find success easily. Born in Burbank, California, Tom quit college after only three months. At 19 years of age, married and with a baby on the way, he took a job in construction. It wasn’t too long before Tom decided that this was not the way he wanted to spend the rest of his life, so he quit the construction job and took a job he thought would be easier – selling real estate.

Six months into his real estate career, Tom’s income was just $42 a month. Tom realized at this point that he wasn’t making money in sales because he didn’t know how to sell. After discovering that all the top producers in sales had extensive sales training, Tom set out to learn everything he could about professional selling methods.

Armed with drive, determination and knowledge, Tom Hopkins built his sales volume to over $14,000,000 within five years.

In 1976, Tom founded Tom Hopkins International, Inc., and dedicated his life and his company to teaching and inspiring others through his seminars, books, audio and video training programs. Today, over 35,000 corporations and millions of professional salespeople through the world utilize his professional sales training materials.


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First Sentence
I learned a long time ago that selling is the highest paid hard work-and the lowest paid easy work-that I could find. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most helpful customer reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Classic Oct 22 2003
Format:Paperback
I notice a lot of negative reviews by people who aren't worthy to shine Tom's shoes. This book made the careers of many sales professionals, and deserves to be treated with respect. I went through several copies in the early 80's, replete with underlining. Of course there has been progress in selling since them! Does that mean that we need to diss those who have contributed to the advancement of this profession?

As far as substance, Tom explains each of the stages of salesmanship in simple, but not simplistic, terms. It is as good an introduction to the field as any you are likely to find. It is up there with Zig's best. And, I might add, Zig and Tom would pay homage to Frank Bettger, Elmer Wheeler and other pioneers who blazed the trail.

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1 of 1 people found the following review helpful
By A Customer
Format:Paperback
How to Master the Art of Selling is a book that must be read by anyone planning on entering the sales profession, and everyone currently in sales. No matter how good a salesperson you believe yourself to be, your sales skills can be sharpened by the information contained within the pages of this book. Tom Hopkins has been a master salesperson for many years. He has taken the time to compile all of his proven sales techniques and list them in an easy to follow format. Since I read this book, my sales have increased dramatically. Even though I have read this book from cover to cover many times, something new is gained every time I read it. You don't have to be in sales to benefit from the knowledge that is in this book. What you are selling does not necessarily have to be a product. It could be a point of view or an idea. How would you like to be able to talk someone into or out of something? You will be able to, if you follow the guidelines that are in this book. You will have a better understanding as to what people think about when they make decisions. Mr. Hopkins calls the people who have mastered the techniques in this book "champions". He says, "you know the champions when they walk through the door." If you want to be a champion,
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By A Customer
Format:Paperback
I am a VERY successful media salesperson and was introduced to this TAPE SERIES right out of college. I had NO clue of how to sell and this tape series gave me the solid foundation upon which to build. After a few years I read "How To Win Friends And Influence People" and after I put both of these works together, it was MAGIC! I am the most successful salesperson in my industry and I constantly have clients "BEGGING" to give me all of their money. The interesting thing is that money is not the reason that I am in sales. However, I have more money than I could possibly spend! And, when I asked a close associate why she thought all of this was happening, she and I sat down and figured it out. The answer was that the principles of both of these works have become such a part of me that I hadn't realized how Effective, Unique and Valuable they were. At one point I said to her, "Doesn't everybody treat their clients this way" and she said- THAT'S IT! You really DON'T get it! That's why you're SO GOOD! It's not an act. You're sincere and the fact that you actually care about them really comes through and sets you apart so much!
Enough said.
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Most recent customer reviews
5.0 out of 5 stars A classic - The masterpiece in professional selling
How To Master The Art of Selling is actally much more than just a classic and even more than a masterpiece. It is the bible of selling.Tom Hopkins took what he learned from J. Read more
Published on Feb 15 2004
2.0 out of 5 stars Please, forget the hype.
Another predictable "Look at me" book on sales. Whilst the author may well have made some money doing one thing, I wouldnt ask him to sell water to a thirsty man. Read more
Published on Nov 26 2003 by "poo3901"
1.0 out of 5 stars Don't waste your time with this one.
In its day this book was okay. Now it's dated and its advice is somewhat manipulative. Try Miller & Heimann's books. Read more
Published on May 3 2003 by Fitz
2.0 out of 5 stars Door to Door
This is a great read if you're selling things door to door. I don't recommend this for the serious-minded major account sales person.
Published on Jan 22 2003
3.0 out of 5 stars Okay - but there are better ones today.
Mr. Hopkins is a master salesman, however his ideas are a little dated. I prefer selections from Stephan Schiffman, specifically his books on cold calling and closing. Read more
Published on Dec 16 2002 by Bunson Honeydew
1.0 out of 5 stars Dud!
I read a lot of sales books and I had heard of Hopkins, so I decided to pick this "book" up.

What a disappointment. Read more

Published on Oct 1 2002
5.0 out of 5 stars Buy this book! It works
I saw Tom Hopkins at a "Success '95" seminar in Louisville.
His performance was electric. Read more
Published on May 15 2002
5.0 out of 5 stars You Have To Own It!
As a long-time manager of direct sales teams and where income is earned by commission alone this book is invaluable. Read more
Published on April 25 2002
4.0 out of 5 stars A Good Read!
Copious strategies for becoming a salesmanship champion fill the pages of Tom Hopkins' book. This is a handbook for those who are eager to become sales masters, but are asking... Read more
Published on Mar 20 2002 by Rolf Dobelli
5.0 out of 5 stars If you cannot sell, you cannot succeed....
Rarely have I come accross a book so passionately written about the subject. Not does Tom highly succeed in explaining the art of selling, but also outlines the very important... Read more
Published on Dec 5 2001 by Franco Arda
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