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How to Open a Financially Successful Bakery : With a Companion CD-ROM Paperback – Jul 18 2009

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Product Details

  • Paperback: 288 pages
  • Publisher: Atlantic Publishing Group Inc; Pap/Cdr edition (July 18 2009)
  • Language: English
  • ISBN-10: 0910627339
  • ISBN-13: 978-0910627337
  • Product Dimensions: 13.5 x 2 x 20.1 cm
  • Shipping Weight: 381 g
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #134,494 in Books (See Top 100 in Books)

Inside This Book

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Operating a bakery is hard work and the failure rate is, unfortunately, significant. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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4 of 4 people found the following review helpful By A Customer on July 9 2004
Format: Paperback
The book is great and the most updated on the subject - but the CD rom included with the book is superb and a very nice added bonus! It contains a full 50+ page business plan in Word for easy editing with financial statements, over 50 customized forms for your use in PDF format, and a check list of thousands of items you need to open - these are all bonus items included on the CD ROM !!!
We have looked at other business plans and software and all were over $100.00 - this is a great value - my only comment is the book is so packed with info. the type size is a little small for my aging eyes...
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By caiti on July 23 2013
Format: Paperback Verified Purchase
There was a few reviewers on the .com amazon website saying the book was not helpful and very vague. After reading the book I have to agree with these comments. I was reading these types of books for the "how" type of tips and what the author wrote was more so general things I already knew about opening a business. "You'll need a good business plan," "You'll need to have lots of capital," "You'll need a great marketing strategy, make sure to spend lots of money here, or your business will never get off the ground." But it doesnt really say HOW to do any of these things. It may have offered one or two unoriginal sample ideas such as a typical customer loyalty program, or some basic interview questions that you can ask prospective hires but really there are no innovative ideas in this book and it did not help me learn anything new. There are better books on the subject that I have learned far more from, such as Start & Run a Home-Based Food Business by Mimi Fix, How to Start a Home-Based Bakery Business by Denay Davis ... I hate giving bad reviews because I realize the author put a lot of work into this book and clearly some people have gotten help from it, but personally I did not. That is just me. We all have our own skill levels coming into it before reading the book and perhaps when you know zero about what it takes to open a business this book will be helpful. Although the writing is a bit dry.
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4 of 5 people found the following review helpful By A Customer on July 8 2004
Format: Paperback
While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan ( The Companion Cd Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell ) a bakery, basic cost control systems, profitable product planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. Never before has so much practical information about the bakery business been offered in one book.
This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program
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By A Customer on June 16 2005
Format: Paperback
This book is excellent. Very business focused and practical. Covers all aspects from recruitment to menu planning and best practices for team management.
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Most Helpful Customer Reviews on (beta) 41 reviews
63 of 72 people found the following review helpful
Great read April 12 2006
By Brandi M. Seals - Published on
Format: Paperback
"How to Create a Financially Successful Bakery" bakery by Sharon L. Fuller and Douglas R. Brown is an excellent choice for anyone thinking about opening up their very own bakery. It presents a number of things to consider. From weighing the pros and cons of different bakery locations to selecting a menu and from possibly serving meals, coffee, and ice cream to deciding to buy or lease baking equipment, the authors of this book gave me a plenty to think about before I dive into the food industry. It is a great basic resource for anyone looking to own their own food industry business.

In addition to bringing up several points to consider, the authors also direct readers to a number of helpful resources and they guide readers to seek out individualized information from local sources, such as the local health department, fire department, and more.

I found the chapters on hiring the staff and getting set up with suppliers to be the most helpful. Sometimes when you are new to an industry it can be hard to know where to start. Thanks to "How to Create a Financially Successful Bakery" I now know what needs to get done.

The accompanying CD-ROM is also a great resource. On it are a number of sample business plans and related Microsoft Word documents that anyone can alter and use for their own start up business.

While the book does offer great insight into the industry, it is by no means an in-depth, step-by-step guide to owning your own bakery.
41 of 49 people found the following review helpful
The authors do not sugar coat the process of opening and running a bakery May 8 2006
By Lindsay Zortman - Published on
Format: Paperback
"HOW TO OPEN A FINANCIALLY SUCCESSFUL BAKERY" by Sharon L. Fullen and Douglas R. Brown.

From start to finish this book will help to solidify your view of opening a bakery and the work that it will require. The authors do not sugar coat the process of opening and running a bakery. They give honest straightforward information to help you be as successful as possible.

This book is comprehensive look at the bakery business. Starting with the financial and real estate technicalities. Then moving into more technical aspect of running a bakery business. The section on customers was especially interesting. Many people want to start a new bakery and are unprepared to identify whom their customers are; this book is excellent in helping to narrow down your customer base. The authors also talk about ways of getting new customers in your doors.

Beyond marketing "How to open a financially successful Bakery" goes into public relations and even menu planning to help make your newly opened Bakery an absolute success. This is a great overview of all the areas of concern when opening a new bakery. The authors have gone to great lengths to provide the highest standard of information.

To make this book even better, it comes with a CD that contains over 30 forms for the operations of your new financially successful bakery. There are forms on general management issues, food safety issues, and even employee training. "How to open a financially successful bakery" is a great starter book for anyone considering opening their own bakery business.
36 of 43 people found the following review helpful
Start Here April 11 2006
By Book Woman - Published on
Format: Paperback
Opening any new business is a daunting task and there are always a myriad of informational sources from which to choose. This self-titled "A-to-Z guide" is a great first step. Although the text size is perhaps slightly too small for those of us over 40, the information is worthwhile and practical. Packaged with a CD-ROM, this book should be treated as a bound check-list rather than an actual instructional manual. The flow is smooth and the transition from subject to subject is carefully orchestrated. The most helpful chapters include "Successful Employee Relations & Labor Cost Control", "Your Customers", and "Public Relations" - as these subjects seem to be glossed over in similarly promoted texts. As someone concerned with our environment, I was certainly pleased to see a section on incorporating green materials and designs into a new or renovated bakery. Any soon-to-be bakery owner will find the best feature of the CD to be the Bakery Plan section. This document outlines valuable information on pricing & sales strategies as well as advertising and marketing considerations. The Sample Business Plan is an excellent template for those uninitiated with basic business forms. I was excited to find the Bakery Supply List, also on the CD - but was disappointed in the structure; this alphabetical list would be more user-friendly if the items were categorized in a more organized manner. Overall this book is certainly worth the asking price but could be slightly improved with minor modifications.
19 of 22 people found the following review helpful
Helpful April 19 2006
By Jennifer M. Wilson - Published on
Format: Paperback
Though this book is packed with loads of information, the layout is not as simple to use and understand as it could be but still packs a punch. Much of the information that is given is useful in any business that is opened. The test at the beginning to see if someone is cut out to be an entrepreneur is very valuable. Explains the ends and out of how to start a bakery from the beginning, starting with the initial investment and helping the reader to understand how to get others to invest in their idea.

It lays out the basics of writing a successful business plan and how to deal with both the employees and the customers. Also, it goes into detail on how what equipment a bakery needs and marketing strategies as well as how to make the environment safe and stand up the health inspections.

Though the CD-ROM has many forms and other information that can be used, the book lacks details that are readily understandable on pricing and on how to use some of the forms. The section on pricing is easy for someone who has been in business to understand but for the newcomer, it may be slightly confusing. This is the problem with the forms also.

Overall, the book would be very beneficial to someone who is looking into starting a bakery. There is enough information in the areas which seem to be lacking to get a person started in the business. The areas lacking mean there will be slightly more trial and error when opening the business.
11 of 15 people found the following review helpful
Good Business Information July 9 2009
By Lisa A. Richards - Published on
Format: Paperback
This book gives the basics to running a business... business plan, budget, etc. I could already do all that stuff and was looking more for something to help me with a bakery. Honestly, I stopped reading. I will pick it back up when I have more time. The book also talked a lot about financing and investors. I just want to run my own bakery without going into debt... do it the Dave Ramsey way, if you know what I mean.

If you are opening a bigger bakery or baking isn't your passion, but you think you can make money in it, then this is the book for you. If you don't have a lot of business experience, this is also a great book for you.

I have not looked at the information on the CD yet. Sorry, I cannot give feedback on that.