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How I Raised Myself From Failure Paperback – Apr 9 1992


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Product Details

  • Paperback: 192 pages
  • Publisher: Touchstone; New edition edition (April 9 1992)
  • Language: English
  • ISBN-10: 067179437X
  • ISBN-13: 978-0671794378
  • Product Dimensions: 21.3 x 13.7 x 1.5 cm
  • Shipping Weight: 181 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Bestsellers Rank: #11,339 in Books (See Top 100 in Books)
  • See Complete Table of Contents


Inside This Book (Learn More)
First Sentence
Shortly after I started out as a professional baseball player, I got one of the biggest shocks of my life. Read the first page
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4 of 4 people found the following review helpful By Corina on April 16 2004
Format: Paperback
Book review
Frank Bettger describes profoundly experiences to succeed in selling.
Bettger's book, How I raised myself from failure to success in selling, is deserving of a
five-star rating, because he explains and shows the real facts in salesmanship, the
impediments and the success in the same time. Bettger relates his own experiences as a
salesman; his intentions are that every new salesperson should take his book as an advice and
should follow all the rules he gives. The author relates about enthusiasm in job,
confidentiality, how to remember and to not forget costumers, and how to be organized.
Furthermore, Bettger increases a hope for those who believe that salesmanship is their
vocation and gives them more interest to continue this career.
Frank Bettger was a baseball player at his 20's; one day he had a big accident at one of
his arm and from that moment he ended his career as a baseball player. After that he decided
to do something different, so he started to sell life insurance. This job did not make him happy
until one day he heard a poem which made him to continue this career. One of the things was
that he started to put more enthusiasm in his work and to see things differently. He's routine
at work was to call people and to convince them to buy life insurance. Unfortunately this was
not enough; to make people to believe him he started to talk with more enthusiasm, to put
more questions, and to be organized. These changes raised his income, but more than
that he started to sell life insurance more than he did before. He believes that working with
enthusiasm is one of the biggest steps in a sale career. "Force yourself to act enthusiastic, and
you'll become enthusiastic!
Read more ›
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1 of 1 people found the following review helpful By Randy Rumsby on Dec 13 2011
Format: Paperback
Book was in better than expected condition, fast shipping to Canada as well! Couldn't ask for more. Very happy with this product and the seller.
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1 of 1 people found the following review helpful By Zev Saftlas on April 1 2004
Format: Paperback
Frank's book is a timeless classic. I heard a lot of good things about this book in a mastermind group meeting in NYC with Mike Litman.
The book lived up to it recommendations.
There are many ideas in this book that anyone in any field can relate to. Even if you are not a salesman, there are many ideas in this book that are about "how to achieve success."
If you are interested in achieving success I highly recommend you reading this book and applying the principles within. Wishing you best of luck and much success,
Your devoted life coach,
Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated
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By Patrick Chen on May 7 2014
Format: Paperback Verified Purchase
I am not much of a reader but this book got me hooked and I loved it - it might even have given me a lot of confidence without even trying :-)
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Format: Paperback Verified Purchase
When I was teaching Entrepreneurship, I used this book extensively as a textbook for our sales training class. Even if it isn't a textbook, it reads well, lessons are still valid today and it's easy to read.

I would recommend this book to anyone who wants to learn the strategies of good sales people: find out what they need and help them get it.
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By Daisy on Jan. 4 2014
Format: Paperback Verified Purchase
This is an excellent book! since I started reading it, I haven't put it down. This is a great tool for building confidence
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By Frenchy14 on July 22 2014
Format: Paperback Verified Purchase
Very entertaining and eye opening book!
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By A Customer on Feb. 16 2004
Format: Paperback
Rather than simply giving you information, Bettger tells you his story and how he learned what he learned. He tells you what he did and how it worked. This book comes from an era before slick and hype. Bettger is straightforward, honest, and sincerely trying to help the reader, and if you're a salesman, I think this book should be part of your core library. Bettger doesn't worry about superficial techniques for closing the sale. As any really successful salesman knows, you have to be honest and sincere to be great at selling, and that's where this book comes from. You'll get deep principles rather than manipulative tricks. The principles in Bettger's book work, not just in selling, but in life. I regularly read pages daily to inspire and refresh. Bettger's book should be in every salesman's library.
Other Recommendations: "How to Win Friends and Influence People" by Dale Carnegie, "Power of Positive Thinking" by Norman Vincent Peale, "Lateral Thinking" by Edward DeBono and "Breakthrough Advertising" by Eugene Schwartz.
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