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How I Raised Myself From Failure [Paperback]

Frank Bettger
5.0 out of 5 stars  See all reviews (44 customer reviews)
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Book Description

April 9 1992
A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on:

• The power of enthusiasm
• How to conquer fear
• The key word for turning a skeptical client into an enthusiastic buyer
• The quickest way to win confidence
• Seven golden rules for closing a sale

Frequently Bought Together

How I Raised Myself From Failure + How to Have Confidence and Power in Dealing with People + How to Win Friends and Influence People
Price For All Three: CDN$ 40.06

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Product Details

Product Description


Dr. Norman Vincent Peale This book has helped me immeasurably, and anyone who wants to be a successful person should read it.

Dale Carnegie How I Raised Myself from Failure to Success in Selling will be helping salesmen, regardless of whether they are selling insurance, or shoes, or ships, or sealing wax, long after Frank Bettger has passed away.

About the Author

Frank Bettger was the author of the best sellers How I Multiplied My Income and Happiness in Selling.

Inside This Book (Learn More)
First Sentence
Shortly after I started out as a professional baseball player, I got one of the biggest shocks of my life. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

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Most helpful customer reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Success from Success April 16 2004
By Corina
Book review
Frank Bettger describes profoundly experiences to succeed in selling.
Bettger's book, How I raised myself from failure to success in selling, is deserving of a
five-star rating, because he explains and shows the real facts in salesmanship, the
impediments and the success in the same time. Bettger relates his own experiences as a
salesman; his intentions are that every new salesperson should take his book as an advice and
should follow all the rules he gives. The author relates about enthusiasm in job,
confidentiality, how to remember and to not forget costumers, and how to be organized.
Furthermore, Bettger increases a hope for those who believe that salesmanship is their
vocation and gives them more interest to continue this career.
Frank Bettger was a baseball player at his 20's; one day he had a big accident at one of
his arm and from that moment he ended his career as a baseball player. After that he decided
to do something different, so he started to sell life insurance. This job did not make him happy
until one day he heard a poem which made him to continue this career. One of the things was
that he started to put more enthusiasm in his work and to see things differently. He's routine
at work was to call people and to convince them to buy life insurance. Unfortunately this was
not enough; to make people to believe him he started to talk with more enthusiasm, to put
more questions, and to be organized. These changes raised his income, but more than
that he started to sell life insurance more than he did before. He believes that working with
enthusiasm is one of the biggest steps in a sale career. "Force yourself to act enthusiastic, and
you'll become enthusiastic!
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1 of 1 people found the following review helpful
5.0 out of 5 stars A timeless classic! April 1 2004
Frank's book is a timeless classic. I heard a lot of good things about this book in a mastermind group meeting in NYC with Mike Litman.
The book lived up to it recommendations.
There are many ideas in this book that anyone in any field can relate to. Even if you are not a salesman, there are many ideas in this book that are about "how to achieve success."
If you are interested in achieving success I highly recommend you reading this book and applying the principles within. Wishing you best of luck and much success,
Your devoted life coach,
Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated
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5.0 out of 5 stars The Best Book Ever Written on Sales Feb. 16 2004
By A Customer
Rather than simply giving you information, Bettger tells you his story and how he learned what he learned. He tells you what he did and how it worked. This book comes from an era before slick and hype. Bettger is straightforward, honest, and sincerely trying to help the reader, and if you're a salesman, I think this book should be part of your core library. Bettger doesn't worry about superficial techniques for closing the sale. As any really successful salesman knows, you have to be honest and sincere to be great at selling, and that's where this book comes from. You'll get deep principles rather than manipulative tricks. The principles in Bettger's book work, not just in selling, but in life. I regularly read pages daily to inspire and refresh. Bettger's book should be in every salesman's library.
Other Recommendations: "How to Win Friends and Influence People" by Dale Carnegie, "Power of Positive Thinking" by Norman Vincent Peale, "Lateral Thinking" by Edward DeBono and "Breakthrough Advertising" by Eugene Schwartz.
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5.0 out of 5 stars A really gook sales book that works! Dec 25 2003
After feeling a little bit dissapointed on my performance and ready to quite my position I knew nowhere to look. I found this book and decided to give it a try; knowing nothing about the author but just going by the reviews. I'll tell you. I do not regret a thing about buying this book and I'm actually glad for doing so.
I was ready to quit my sales position in my company and was going to enter a "customer service" position which obviously pays less than sales. I felt dissapointed by my performance and my numbers; I thought I knew the business.
It was then when I picked up this book. Even though it was written a bit ago, it still reflects proper techniques and successful sales guides that anyone can easily follow. I didn't know that such a strong but often unimportant word "why" would matter so much. After using this word "why not sir..." I could really get customers to go to the real truth; and of course, I had answers that made 100% sense to those rejections.
In a couple of weeks I was able to double my commissions and felt more confident about myself. I started enjoying my job more. I felt like my sales job was a game, and I was the leader on my team! Now if I really want I feel like I can get around any rejections and by just asking "why" you can make the sale. It works! Just ask, "WHY?" And you'll get to the point; eventually your customer will not be able to give you an answer strong enough to justify that "why" and will make the sale. Of course, it doesn't happen all the time, depending on your sales offer and your job and your customers.
Anyways, so to keep my story short. If you think you're failing at your sales position please give this book a try. Study it, keep it next to your desk, in your pocket or briefcase. Refer to it any time you need it.
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Most recent customer reviews
5.0 out of 5 stars Five Stars
Great Book!
Published 1 month ago by Marc Van Humbeck
5.0 out of 5 stars Five Stars
Very entertaining and eye opening book!
Published 2 months ago by Frenchy14
5.0 out of 5 stars Great book!
I am not much of a reader but this book got me hooked and I loved it - it might even have given me a lot of confidence without even trying :-)
Published 4 months ago by Patrick Chen
5.0 out of 5 stars Still great sales training
When I was teaching Entrepreneurship, I used this book extensively as a textbook for our sales training class. Read more
Published 5 months ago by Amazon Customer
5.0 out of 5 stars great book
This is an excellent book! since I started reading it, I haven't put it down. This is a great tool for building confidence
Published 8 months ago by Daisy
5.0 out of 5 stars Great
Book was in better than expected condition, fast shipping to Canada as well! Couldn't ask for more. Very happy with this product and the seller.
Published on Dec 13 2011 by Randy Rumsby
5.0 out of 5 stars I owe my entire carrer to this book
I gotta tell you guys, this book is amazing. I read it and was immediatly enlightened. It drove my sales success to new heights. Read more
Published on Feb. 23 2007 by tom shiebel
5.0 out of 5 stars Outstanding
While I was reading this book, I had to keep reminding myself that it was written in the 1940's, and that the author passed away more than 20 years ago. Read more
Published on Dec 19 2003
5.0 out of 5 stars A book that deserves to be read
Is it possible for a book to get better with age? How I Raised Myself from Failure to Success in Selling does. Read more
Published on Nov. 28 2003 by James L. Clark
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