Looking for new ways to have fun and make more money? Searching for innovative new ventures or ways to accelerate your current business?Based on more than three decades of experience, Bill Bishop takes you on a hilarious and insightful adventure across an often weird but wonderful business landscape. Learn the special technique Bishop used to win a waitering contest by selling more than 1,400 lobsters. Discover how to get a new venture started by overcoming First Member Trap, and how to sell more and increase your profit margins by using The Three Boxes. Learn how to develop stronger business relationships and discover how to develop The Big Idea, which will get more people interested in your company.From entrepreneurs looking for inspiration to business people looking to kick-start new ideas, How to Sell a Lobster will change the way you think about business.