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How to Sell a Lobster: The Money-Making Secrets of a Streetwise Entreprenuer
 
 
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How to Sell a Lobster: The Money-Making Secrets of a Streetwise Entreprenuer (Paperback)

by Bill Bishop (Author)
4.0 out of 5 stars  See all reviews (1 customer review)

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Looking for new ways to have fun and make more money? Searching for innovative new ventures or ways to accelerate your current business?Based on more than three decades of experience, Bill Bishop takes you on a hilarious and insightful adventure across an often weird but wonderful business landscape. Learn the special technique Bishop used to win a waitering contest by selling more than 1,400 lobsters. Discover how to get a new venture started by overcoming First Member Trap, and how to sell more and increase your profit margins by using The Three Boxes. Learn how to develop stronger business relationships and discover how to develop The Big Idea, which will get more people interested in your company.From entrepreneurs looking for inspiration to business people looking to kick-start new ideas, How to Sell a Lobster will change the way you think about business.
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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1 of 2 people found the following review helpful:
4.0 out of 5 stars An Ideal Primer for Entrepreneurs, Jul 25 2006
By Tom Cremins (Toronto) - See all my reviews
(REAL NAME)   
In his first job, Bill Bishop learned a valuable lesson that helped him win a waitering contest by selling 1,400 lobsters.

A couple of decades later, the renowned marketing guru shares this and other lessons he has learned in his long and varied career. How to Sell a Lobster: The Money-Making Secrets of a Street-Wise Entrepreneur is a primer for the entrepreneur or anyone starting out in business for that matter. Mr Bishop's approach is to use carefully conceived analogies to get across a number of fundamental sales and marketing lessons.

Each chapter begins with a client who faces a specific problem with their business. They want to grow but have come up against an obstacle, or they are having problems keeping their head above water. After explaining their predicament, the author refers their case to a fictional character called 'Marketing Mike.'
Marketing Mike clearly has a wealth of experience in business. He is able to illustrate the dilemma facing Mr. Bishops clients clearly with a story as well as provide a solution that is right on the money every time.

None of the lessons here are particularly innovative or new. Where Mr. Bishop succeeds is in his ability to help the reader see issues in anecdotal terms. If they can understand the problem then they will feel they have control over the outcome, giving them the courage to take the right steps.

How to Sell a Lobster is a quick and often humourous read that dispenses with theory and gets to the point quickly. Time starved business owners who are looking for a no-nonsense, intuitive approach to marketing their company will find what they want here.
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