As someone who is just starting out in the craft business, I can affirm that this book is a wonderful guide. If you are like me, you have always loved crafts, and most likely would never have started your own business if the product had been anything else. The business and marketing side can be scary to someone who has never done it before, not to mention more than a little confusing. I highly recommend this book as a follow up to Kathryn's other book, How to Start Making Money With Your Crafts, and as a precursor to some of the longer and more involved craft business books out there.
In her first book, Kathryn helps you develop and focus your product line. In this one, she takes your finished product and helps you market and support it. I found the chapters on market research, display construction, and salesmanship the most helpful of all. With pictures of real displays and selling environments on almost every page, the reader cannot help but come away with a bounty of ideas and plans for their own display.
Besides being informative, this book is easy to read and gives multiple real-life experiences in order to better connect to the reader. Both this and Kathryn's other book have really broken down the craft world for me, making it feel much clearer and giving me a real sense of control over my own success.