Thorough, well presented, and easy to read, this volume is a terrific guide to many aspects of selling your crafts at shows. The first section covers market research, setting prices, handling publicity, and building a stronger public image of yourself as a crafter. The second section explains how to achieve effective craft-show displays, as well as commercial displays for products that are placed in retail shops. Section three explores salesmanship: what to do at craft shows to increase sales, how to interact properly and effectively with customers, and how to close a sale. Throughout the book, charts, lists, diagrams, and worksheets provide further help and enable you to evaluate specific aspects of your own situation, such as ideal customer profiles, price comparison studies, and effectiveness of your current display. How to Show & Sell Your Crafts
is a very user-friendly guide for anyone pursuing the craft-show path.