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on April 29, 2002
If you already know a lot about management and/or business in general, don't bother. Little specific to photography is in here. I am a majager and have a degree from ASU's business college, so this wasn't all that helpful. If your background isn't like mine, or you need a refresher though, this may be an excellent title for you.
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on May 31, 2001
In my opinion, being a photographer is easy but being a professional business photographer is difficult because I don't have enough experience in this type of field. But after reading this book, a lot of questions that I had in mind have been answered clearly and concisely. The book is packed with information that I need to know for setting up a photography business at home. The topics about Business Planning, Financial Management, Legal Aspects, Taxes, Business Development, Marketing and Promotion, etc. are very informative. This book is recommendable to all beginners and professionals in business photography.
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on November 25, 2001
This book is well organized and written. It was a quick read and he covered everything in simple terms that even the budding pro could follow. My only complaint is that he spent a lot of time detailing bookkeeping & resource systems that are all done by hand and there was little advice on computer assistance. Also, he focused mostly on freelance stock photography (which is what most home-based photographers would be doing) but more info on studio work would have been helpful for me.
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on September 17, 2002
This book has little in specifics for a photography business. It does have lots of basic common sense advice about home businesses in general. For example, he tells you to check in the yellow pages to see who your competition will be. Also, you can get some of his information for free, such as the tax regulations from the IRS.
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on November 5, 2003
It's a good read but one might not get much out of the whole book. With a little research on the internet, this book renders useless; besides, the advices are very dated. Try E R Lilley's book better.
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