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Product Description
Review
Praise for How to Start and Run a Commercial Art Gallery
"Ed runs one of the most straightforward sites dedicated to demystifying and discussing various aspects of the art world. Now, in How to Start and Run a Commercial Art Gallery, he's packed–in understandable terms–information I wish I had known before starting my gallery."–Zach Feuer, owner, Zach Feuer Gallery and cofounder of New Art Dealers Alliance
“Ed Winkleman has two qualities that are rare: he is quite knowledgeable about the business of operating a contemporary art gallery, and he is willing to share that knowledge with the rest of the world, through his blog and now in this book. He has one more unique quality: his writing is a pleasure to read.”–Daniel Grant, author of The Business of Being an Artist
Ed Winkleman's book is a comprehensive reference for any gallery owner.
Whether you are new to the business or seasoned gallerist, it is always wise
to remember the essentials.–Leigh Conner, Conner Contemporary Art
"Ed runs one of the most straightforward sites dedicated to demystifying and discussing various aspects of the art world. Now, in How to Start and Run a Commercial Art Gallery, he's packed–in understandable terms–information I wish I had known before starting my gallery."–Zach Feuer, owner, Zach Feuer Gallery and cofounder of New Art Dealers Alliance
“Ed Winkleman has two qualities that are rare: he is quite knowledgeable about the business of operating a contemporary art gallery, and he is willing to share that knowledge with the rest of the world, through his blog and now in this book. He has one more unique quality: his writing is a pleasure to read.”–Daniel Grant, author of The Business of Being an Artist
Ed Winkleman's book is a comprehensive reference for any gallery owner.
Whether you are new to the business or seasoned gallerist, it is always wise
to remember the essentials.–Leigh Conner, Conner Contemporary Art
Product Description
Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to:
write a business plan — find start-up capital — find your ideal locale — renovate the space — manage cash flow — promote and grow your new business — attract and retain artists and clients — hire and manage staff — represent your artists
How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.
write a business plan — find start-up capital — find your ideal locale — renovate the space — manage cash flow — promote and grow your new business — attract and retain artists and clients — hire and manage staff — represent your artists
How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.5 out of 5 stars (10 customer reviews)
18 of 18 people found the following review helpful
5.0 out of 5 stars
Very informative Book, Feb 6 2010
By Jeremy B. Teitelbaum - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: How to Start and Run a Commercial Art Gallery (Paperback)
I recently opened a photography/art gallery and ordered this book. I am very pleased with it. There are some really great ideas given. Also, not only does the author talk about his own experience running a gallery, but he brings in many examples from other gallery owners that he knows.He covers in great detail everything from planning, design, opening, marketing, and selling.
I highly recommend this book for anyone who has plans or even just the desire to open an art gallery. I suggest you read this book FIRST.
10 of 10 people found the following review helpful
5.0 out of 5 stars
Visual artists will learn a lot, Sep 25 2009
By carpe diem "carpe diem" - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: How to Start and Run a Commercial Art Gallery (Paperback)
Visual artists who are looking for gallery representation will learn a lot about how to or how not to approach a gallery. Useful tips all around.
8 of 8 people found the following review helpful
5.0 out of 5 stars
A satisfying set of insights, Oct 18 2009
By Midwest Book Review - Published on Amazon.com
This review is from: How to Start and Run a Commercial Art Gallery (Paperback)
Aspiring and new art gallery owners will find much to value in the basics covered in How to Start and Run a Commercial Art Gallery, a survey of everything from locating start-up capital and developing a business plan to growing a new business and attracting artists and clients alike. Lighting, location, build-out issues and more are specific to the art gallery world and provide a satisfying set of insights.
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