- Hardcover: 192 pages
- Publisher: Dutton (Oct 28 1997)
- Language: English
- ISBN-10: 0525941983
- ISBN-13: 978-0525941989
- Product Dimensions: 22.3 x 14.7 x 2.3 cm
- Shipping Weight: 399 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: #484,762 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
From Amazon
How to Succeed in Business by Breaking the Rules: A Plan for Entrepreneurs, by self-made millionaire Dan S. Kennedy, is an unorthodox blueprint for small-business success. It is based on the author's contrarian position that all rules are made to be broken, and is articulated clearly with colorful real examples drawn from the well known (Pulp Fiction director Quentin Tarantino) to the unknown (a group of airport massage therapists). Forget widely accepted principles such as blind optimism and arrogant self-promotion, he writes. Instead, break out of the box using the unconventional ideas and nontraditional techniques that he describes with cliché-busting glee.
From Library Journal
Kennedy (How To Make Millions with Your Ideas, Dutton, 1996) thumbs his nose at conventional paths to success. Here he writes about both famous and not-so-famous people who have become wealthy by defying the so-called "rules." Despite the author's iconoclastic way of thinking, he does believe in hard work and a good education. However, Kennedy maintains that even without a talent for creativity, pleasing personality, professional credentials, forced positive thinking, high IQ, or a natural-born anything, you can get that job, find customers compatible with your business philosophy, and get rich quick. Regarding technology, however, he is contradictory, advising the reader to "avoid seduction by technology," on the one hand, and, on the other, stating that "technology makes it easier than ever to start businesses with very little money." Nonetheless, Kennedy's book will appeal to entrepreneurs prepared to be self-promoting and a bit arrogant.?Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1997 Reed Business Information, Inc.
Copyright 1997 Reed Business Information, Inc.
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Most helpful customer reviews
5.0 out of 5 stars
From the Heart.....,
This review is from: How To Succeed In Business By Breaking All The Rules (Hardcover)
<lights up Monetecristo #2>This book is the equivalant of playing Russian Roulette with a "Full Clip". DS tells it like it is. Straight from the heart. **True to the Game, as long as blood is blue in my vein** ND ------> Comin soon...
5.0 out of 5 stars
A great book!!!,
By A Customer
This review is from: How To Succeed In Business By Breaking All The Rules (Hardcover)
I would reccomend this book to anyone. Even a person that has no interest in business can learn something from this book. It has real world advice and examples of how to succeed in business(and life.)
5.0 out of 5 stars
Read it !!!,
By A Customer
This review is from: How To Succeed In Business By Breaking All The Rules (Hardcover)
I really enjoyed this book a lot. I am planning to start my own business and feel more confident after reading this book. It is funny, full of wisdom and makes you feel like you can overcome anything
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