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How To Become A Rainmaker: The Rules For Getting And Keeping Customers And Clients
 
 

How To Become A Rainmaker: The Rules For Getting And Keeping Customers And Clients [Hardcover]

Jeffrey Fox
3.5 out of 5 stars  See all reviews (42 customer reviews)
List Price: CDN$ 21.99
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Product Description

From Booklist

This is an afternoon read, pure and simple. And chances are good that once readers accept Fox's hard-hitting yet commonsense approaches, they'll accept his sales process, which applies, by the way, to selling widgets, promoting intangible services, or selling yourself. Every one of the author's 50 two-page to four-page chapters contains just one nugget of information more than the preceding section, enough to keep the momentum and the attention. A sad story about the hazards of drinking coffee (it spilled--and the prospect was then distracted by a second crisis) is followed by a notice not to eat a major meal during a sales lunch, which is promptly followed by "no pen in the shirt pocket" advice. Fox's seemingly disparate hints and tips, in short, comprise a very logical and memorable way of rainmaking, and a short tome that will show anyone the how-tos. Barbara Jacobs
Copyright © American Library Association. All rights reserved

Review

"the best book on selling I've seen. Period." -- Gerald Sindell, President, Publishing Consulting Services --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

42 Reviews
5 star:
 (14)
4 star:
 (11)
3 star:
 (6)
2 star:
 (2)
1 star:
 (9)
 
 
 
 
 
Average Customer Review
3.5 out of 5 stars (42 customer reviews)
 
 
 
 
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2 of 2 people found the following review helpful
3.0 out of 5 stars A Decent Basic Refresher Course on Sales, Jun 24 2003
By 
RV (California, United States) - See all my reviews
This review is from: How To Become A Rainmaker: The Rules For Getting And Keeping Customers And Clients (Hardcover)
As a lawyer and as an MBA that is currently running his own consulting business, I picked up this book as a way of giving myself a refresher course on sales. I was not disappointed by the book, nor was I amazed by the advice given. The book is easy to read and contains 160 odd pages of large font, widely spaced text. I read this entire book during the course of a brief flight from Los Angeles to San Jose(about an hour).

Others have commented that the book contains a lot of simple, obvious and straight forward advice and I tend to agree with this assessment. However, advice does not always need to be complex or particularly insightful in order to be useful. For example, it is always good to remember the value of embracing your client's objections and to develop a client-centric view of the sales process. While this is obvious to most sales people, many of us tend to overlook this principle from time to time.

The book has other fundamental weaknesses. For one thing, most of the examples contained in the book are non-specific and often feel like made up clichés. For example, the truly predictable tale of the sales person who was able to land a huge account by being nice to a secretary that later became an executive VP...

From my perspective the book also has another serious deficiency - most of the examples given in the book deal with tangible products. The author almost completely ignores the often much more challenging and complex process of selling services.

The bottom line is this: this is a decent book if you need a quick refresher or if you are completely unfamiliar with the world of sales. If that is not the case, look for a different book.

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1 of 1 people found the following review helpful
5.0 out of 5 stars just what I needed, Oct 20 2003
By 
"modestominnesota" (Modesto, CA United States) - See all my reviews
This review is from: How To Become A Rainmaker: The Rules For Getting And Keeping Customers And Clients (Hardcover)
I'm new to sales, so this book was great for me. I got a lot of help from it. I needed to sell my car among few other things, so i decided to go for this book because it didn't look like some sales bible filled with tons of information. I needed some fast information I could use right away, and this is exactly what I got from this book.

I'm guessing that to the seasoned, experienced seller this book would be waste of money and time, but for beginner who needs some fast, to the point information, it will be very helpful.

this is what you find in this book,
** customers don't care about you, but about themselves and their problems.
** Always plan your sales call, like a sports team plans their strategy. (He tells you how)
** Help them see money. Don't sell the product, sell dollorized value. People would select the product that yield lowest total cost. (I can't explain this, it'll take too much space, read the book, but this is one of the gems from the book.)
** He tells you few "killer" sales questions and explains them, very helpful.
** Don't make cold calls, don't go for "break the ice" introduction (he explains why)

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1.0 out of 5 stars Weak and cliche, July 15 2005
By 
Mark Taha (Toronto, Canada) - See all my reviews
This review is from: How To Become A Rainmaker: The Rules For Getting And Keeping Customers And Clients (Hardcover)
If you need this book to tell you "Don't talk with food in Your mouth" then you should have a chat with your mom on why she didn't teach you table manners.

If you find anything in this book to be new or useful then you are a very bad sales person

Stick to the classics from Miller Heiman like Strategic selling.

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