- Paperback: 128 pages
- Publisher: North Light Books; 2 edition (April 30 2003)
- Language: English
- ISBN-10: 1581804350
- ISBN-13: 978-1581804355
- Product Dimensions: 21.8 x 22.1 x 0.8 cm
- Shipping Weight: 408 g
- Average Customer Review: 4.0 out of 5 stars See all reviews (7 customer reviews)
- Amazon Bestsellers Rank: #441,161 in Books (See Top 100 in Books)
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Product Details |
Product Description
Book Description
The new edition is basically a complete overhaul of the original, very popular edition. The design process is explored in incremental stages, taking one elemental at a time. Each section offers advice on methods and uses of self-assessment. Book is made up of 3 sections each with topics illustrated with 9-12 specifically- commissioned mini designs to show options, set exercises for reader and then self- critique and professional examples from around the world. Sections are:
Basic design principles (60 pps) teaches ground rules of balance and harmony in design including basic design, typefaces, color
Design decisions (36 pps) looks at areas of design and how each may be analyzed including initial brief & decisions, analysis of copy, analysis of imagery, analysis of results
Design projects and categories (38 pps) showing how the principles have been applied including information design, text & display type, primarily display type
This edition contains updated examples from international designers and design agencies and newly worked examples and projects to meet the needs of a younger generation designing in the new millennium. One added area of particular interest is the Internet, with examples and a project on home page and links design. The book is four-color throughout and has a completely new and modern design that focuses on style, clarity and ease of learning. Exercises have been devised to enable the reader to practice as they learn. Revised by David Dabner with Alan Swann's name still attached as primary author.
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Customer Reviews
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Most helpful customer reviews
5 of 6 people found the following review helpful:
2.0 out of 5 stars
Less than useful,
By
This review is from: How to Understand and Use Design and Layout (Paperback)
A frustrating book. My initial impression is that I could have written virtually all of it myself.The book consists of a large number of 1/2 or 3/4 page essays, superficially describing some aspect of design (color, line, type, shape-with-type, etc), and urging the reader (basically) to try lots of things and see what looks the best. In between the essays are small illustrations of design drafts or finished products, with short and generally unenlightening captions. I expected more! There are a few bits of concrete advice in the book, but many are so vague as to be unhelpful ("consider the use of color in your design"), and some are simply wrong. For instance, it's hard to credit the statement "it is unlikely that a light, classic serif type will mix with a heavy, sans serif face", when it's printed in a light oldstyle serif face, under a heading that's in (you guessed it!) a heavy sans. On another page, some advice about the cost of color choices seems to show a misunderstanding of how the four-color printing process works. On at least two occasions, the text refers to an illustration "on this page", when no illustration matching the text description actually appears anywhere in the book. The diction is odd and stilted, as though it were imprefectly translated from the Korean, or perhaps the Icelandic. Can You Parse This: "The emphasis in describing this product range is the link between acceptable branding style described by choice of type and the various options in positioning the visual content." Huh? Another oddity: the book mentions computers exactly once, in a confused sentence about phototypesetting. Given that the majority of design projects these days use the computer in at least one stage of design (and often many more), this seems unaccountable. Perhaps there are things in this book that would be helpful to someone with a cognitive style very different from mine, but I found it disappointing, and the few possibly-valid pieces of advice and interesting illustrations not worth the price or the time.
2.0 out of 5 stars
Lazy and lacking in explicitness,
By An Amazonian (Massachusetts, USA) - See all my reviews
This review is from: How to Understand and Use Design and Layout (Paperback)
Please read David M. Chess's eloquent review of this poor-quality book. I intuitively felt much of what he was able to say with his obviously greater design education.
4.0 out of 5 stars
Book not for General Designers,
By
This review is from: How to Understand and Use Design and Layout (Paperback)
This book targets all Designers (Designers in Print, Packaging, Web Design...etc), so I would not suggest it if you are looking for a specific book about your choice of field in design. It is also not suitable for designers who knows the basics of design, because it talks a lot about elementary stuff. Generally it is a good, easy to read book with lots of examples and excercises.
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