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“Cash or credit? Punt or go for first down? Deal or no deal? Life is filled with puzzling choices. Reporting from the frontiers of neuroscience and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, what’s happening in our heads as we do so, and how we might all become better ‘deciders.’ Luckily, this one’s a no-brainer: Read this book.”—Tom Vanderbilt, author of Traffic: Why We Drive the Way We Do (and What It Says About Us)
"Over the past two decades, research in neuroscience and behavioral economics has revolutionized our understanding of human decision making. Jonah Lehrer brings it all together in this insightful and enjoyable book, giving readers the information they need to make the smartest decisions.”—Antonio Damasio, author of Descartes’ Error and Looking for Spinoza
“Jonah Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making. In the process, he makes us much wiser.”—Dan Ariely, author of Predictably Irrational
“Should we go with instinct or analysis? The answer, Lehrer explains, in this smart and delightfully readable book, is that it depends on the situation. Knowing which method works best in which case is not just useful but fascinating. Lehrer proves once again that he’s a master storyteller and one of the best guides to the practical lessons from new neuroscience.”—Chris Anderson, editor in chief of Wired and author of The Long Tail
“As Lehrer describes in fluid prose, the brain’s reasoning centers are easily fooled, often making judgments based on nonrational factors like presentation (a sales pitch or packaging)...Lehrer is a delight to read, and this is a fascinating book (some of which appeared recently, in a slightly different form, in the New Yorker) that will help everyone better understand themselves and their decision making.” —Publisher's Weekly, starred review
Jonah Lehrer is a Contributing Editor at Wired and a frequent contributor to The New Yorker. He writes the Head Case column for The Wall Street Journal and regularly appears on WNYC’s Radiolab. His writing has also appeared in Nature, The New York Times Magazine, Scientific American and Outside. He’s the author of two previous books, Proust Was A Neuroscientist and How We Decide. He graduated from Columbia University and attended Oxford as a Rhodes Scholar.See all Product Description
We spend our whole life trying to figure out how our mind works. This book is an open door to understand the mechanic of it. Read morePublished on Jan. 26 2013 by Cognacazur
This book is well written and easy to understand. Complicated science of the activity of the brain and what affects our brain activity is presented in lay terminology and... Read morePublished on Feb. 5 2012 by Betty
Haven't finished reading it yet(3/4) but the situation used as examples for how the work do that it does are very interesting to say the least. Read morePublished on Nov. 1 2010 by Vincent Lachapelle
As others have noted, this book is quite good at explaining not only "how we decide," but more important, how we decide wisely or foolishly. Read morePublished on April 22 2010 by Michael W. Perry
This is an excellent, authoritative yet entertaining text on a complex and perhaps controversial topic. Read morePublished on Aug. 20 2009 by D. E. Huggins
This is very well written and referenced. This is a book about how parts of the brain affect decision-making. Different types of decisions may require different methods. Read morePublished on May 1 2009 by Karen M. Cooper
Don't just Blink! Instead, read a series of well-chosen, beautifully told stories of successful and unsuccessful decision practices, along with some rules of thumb for when to rely... Read morePublished on April 21 2009 by Donald Mitchell