Jonah Lehrer is a Contributing Editor at Wired and a frequent contributor to The New Yorker. He writes the Head Case column for The Wall Street Journal and regularly appears on WNYC’s Radiolab. His writing has also appeared in Nature, The New York Times Magazine, Scientific American and Outside. He’s the author of two previous books, Proust Was A Neuroscientist and How We Decide. He graduated from Columbia University and attended Oxford as a Rhodes Scholar.
We spend our whole life trying to figure out how our mind works. This book is an open door to understand the mechanic of it. Read morePublished 22 months ago by Cognacazur
This book is well written and easy to understand. Complicated science of the activity of the brain and what affects our brain activity is presented in lay terminology and... Read morePublished on Feb. 5 2012 by Betty
Haven't finished reading it yet(3/4) but the situation used as examples for how the work do that it does are very interesting to say the least. Read morePublished on Nov. 1 2010 by Vincent Lachapelle
As others have noted, this book is quite good at explaining not only "how we decide," but more important, how we decide wisely or foolishly. Read morePublished on April 22 2010 by Michael W. Perry
This is an excellent, authoritative yet entertaining text on a complex and perhaps controversial topic. Read morePublished on Aug. 20 2009 by D. E. Huggins
This is very well written and referenced. This is a book about how parts of the brain affect decision-making. Different types of decisions may require different methods. Read morePublished on May 1 2009 by Karen M. Cooper
Don't just Blink! Instead, read a series of well-chosen, beautifully told stories of successful and unsuccessful decision practices, along with some rules of thumb for when to rely... Read morePublished on April 21 2009 by Donald Mitchell