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How: Why How We Do Anything Means Everything Hardcover – Sep 1 2011


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Amazon.com: 25 reviews
41 of 54 people found the following review helpful
David Toms on speed dial Feb. 24 2012
By JJ Rock - Published on Amazon.com
Format: Hardcover Verified Purchase
Considering all the positive reviews for this book, I almost feel like I read the wrong book.

Dov Seidman may have written an important book, I know he feels he did based on the writing style. The book is written more for the academic than the business person or casual reader. We read this book in a book club and literally no one found is readable. The author spends many portions of the book patting himself on the back.

The author name drops, one example is talking to David Toms (must have been on speed dial) about an incident with a penalty he took over a moved golf ball. He goes into great depth about his conversations with Altria (Phillip Morris). Note the Seidman's company LRN just happens to have a former Altria exec working for it.

Where he lost me was his argument that the internet has added transparency to business. I do not disagree that business needs more transparency, but the internet is far from transparent. It's just another layer of spin, an area that Seidman pretty much ignores.

This is a book with a pretty simple idea that takes itself far too seriously.

The wave metaphor never clicked with me. But I did the wave when I finished this book.
34 of 46 people found the following review helpful
Not really helpful May 3 2012
By Art Clarke - Published on Amazon.com
Format: Hardcover
I teach a graduate school class in organizational behavior and wanted to include this book as part of the reading list because I had heard some good things about it and the author. I was surprised to find the writing tedious and the examples trite. The author's obsession with sports metaphors (the "wave") and sports figures was tiresome and a bit embarrassing. The section about the Marlboro Man makes Seidman appear petulant, almost to the point of being ridiculous. I liked the message about transparency and decided to do some internet research on LRN Corporation. The story that emerges from the posts on glassdoor/com are not complimentary. One gets the impression that Seidman does not practice what he preaches. So why believe the HOW message? Readers will be far better off with anything from Drucker, Bennis or Peters.
6 of 7 people found the following review helpful
Boring Jan. 11 2014
By Dan Olson - Published on Amazon.com
Format: Hardcover
Reading this book feels like reading a Cliffs Notes of other business books published over the last decade or so. Most of the anecdotes were things I've read about somewhere else. The writing style was confusing and unfocused. I came back to the Amazon page for this book to remind myself why I had bought it. Not sure why anyone would give this book 5 stars.
2 of 2 people found the following review helpful
Typical Management Book Sans Originality April 23 2014
By Meow - Published on Amazon.com
Format: Hardcover
Alright, so this book has some good ideas. But what it really comes down to is a mashup of--let's be real--cliched metaphors for the golden rule, applied to business management. This is pop business ethics and it, unfortunately, lacks originality.

Also, in tallying up the 5-star reviews written by employees of Dov Seidman (and noting the Glass Door comments about how employees are "strongly encouraged" to promote their CEO's book), one wonders at the [cough] ethics behind this "moral philosopher."
1 of 1 people found the following review helpful
An Ardous Path to the Nuggets May 27 2014
By John M. Lee III - Published on Amazon.com
Format: Hardcover
I recently attended the Conscious Capitalism conference where Dov Seidman was a keynote speaker. All attendees were given a copy of "How" and after hearing Dov's talk, I was most interested in reading his book. However, I found it difficult to do so and almost gave up several times. (Unfortunately, I have a bad habit of having to finish every book I start.) The last hundred or so pages about culture and his leadership model were interesting and helpful. Unfortunately, I had to slog through 200+ pages of dense, poorly written prose to get to the nuggets. Granted this book first came out in 2007 right when the Internet was poised to change business forever. A few pages on how this was going to happen would have been sufficient. But, Dov devotes almost 200 pages on the blindingly obvious ideas that "trust", "reputation" and "transparency" and important factors to business success. Really? There are a few big thoughts worth highlighting here but like most business books, the same ideas hammered home again and again for over 300 dull pages can be just as effectively conveyed through a concise, well written whitepaper.


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