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How to Win Friends and Influence People Mass Market Paperback – Apr 27 2010

492 customer reviews

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Product Details

  • Mass Market Paperback
  • Publisher: Pocket Books (April 27 2010)
  • Language: English
  • ISBN-10: 1439199191
  • ISBN-13: 978-1439199190
  • Product Dimensions: 10.6 x 2 x 17.1 cm
  • Shipping Weight: 141 g
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (492 customer reviews)
  • Amazon Bestsellers Rank: #18,538 in Books (See Top 100 in Books)
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Product Description

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This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price --This text refers to an alternate Mass Market Paperback edition.


"it changed my life" Warren Buffet "The most successful self-help book of all time... Carnegie has never seemed more relevant" The Times "It's helped me immeasurably in life. I think everyone should read it" Jenny Colgan, Independent on Sunday "a no-nonsense guide to being a better easy-to-read, practical guide" Spirit and Destiny --This text refers to the Paperback edition.

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Customer Reviews

4.7 out of 5 stars

Most helpful customer reviews

14 of 14 people found the following review helpful By Adrian Bachmann on Dec 12 2010
Format: Paperback
In my humble opinion the best self-help book ever published along with `Think and Grow Rich' of Napoleon Hill. I must confess that I don't like the title (which I believe sends the wrong idea), but Dale's insights are real, and you just have to put it into practice. While some critics think that it's manipulative, I believe that Dale's insights are nothing more than careful observations of the human mind and behaviour - in other words, the rules of the game. If you pay attention to it, you will understand yours and other people's nature. Applying it will not only help you to be more successful in your life but also how to become a better person. You will see that most of the things that you are suggested to do are simply things you wished others were doing to you. Thus, the book is not about how to coerce others to do things that they don't want. In contrary, it is about principle, balance and respect. Dale instructs you that just with a little bit of consideration, all parts can gain and you could still have your ideas/wishes going through.

What follows are the books' 6 major sections and core points. Keep it close with you because, although simple, they are easy to forget:

* Fundamental techniques in handling people:
1) Don't criticize, condemn, or complain
2) Give honest and sincere appreciation
3) Arouse in the other person an eager want

* Why some people are very likeable (or 6 ways to make people like you):
1) They are genuinely interested in other people
2) They are often smiling
3) They remember people's name. For them, this is the sweetest and most important sound in any language
4) They are great listeners.
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14 of 15 people found the following review helpful By T. R. on Oct. 13 2007
Format: Mass Market Paperback
A classic (originally published in the 30's) and a must-have, this timeless piece of work can help just about anybody get along better with others and win them over to their way of thinking. Don't have a lot of time to spare? Don't worry. The book is divided into short sections, each one devoted to a particular principle that is well illustrated with many practical examples. In this way, you can read a chapter quickly, stop and do other things you have to do if necessary, and get back to the book when you have time- all without losing continuity.

Thoroughly entertaining by using fun and interesting examples, I don't think many readers will regret checking this one out and I like to think of this book as a kind of Human Relations 101 of sorts. Also recommend The Sixty-Second Motivator for further reading on motivational principles.
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31 of 34 people found the following review helpful By B. Fulton on Jan. 21 2009
Format: Mass Market Paperback
I normally don't write reviews, but after reading the shockingly cynical comments I had to add my 2 cents.

This book is great for people who have trouble communicating, it gives valuable tips for improving self confidence when speaking, initiating conversation, remembering names and getting buy in.

While it is meant primarily to help in business relationships, I found it has been helpful in my personal life. A normally shy person, the book has helped me start conversations and meet new people. Speaking in terms of people's interests is about getting that conversation started, not about faking an interest and pretending to have the same interests.

Even though the book is titled "How to win friends .." the purpose of the book is not to literally win you friends, it's about improving communication, sales and presentation skills. There is nothing ground breaking in this book and in fact all the principles are simply principles of common sense but it helps you put them into action day-to-day.

I highly recommend this book for people who need help breaking out of their shell, for people who work in sales or give presentations, or for anyone who wants to move up in their job.
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29 of 32 people found the following review helpful By Abdullah Z Jefri on Aug. 17 2002
Format: Audio Cassette
When I was 12 years old my best friend gave me a copy of this book and told me that I might find it interesting. He could not have been more right, for I delved deep into the book and I finished it in a matter of 2 weeks (to me it was a record to finish a book so quickly at that age!) I found the book to be very informative and entertaining at the same time. The author, Mr. Dale Carnegie, will not introduce a principle or a notion without supporting it with at least one real life story where the principle introduced was proven effective. After that point I noticed a great, almost immediate, effect on my behavior as I was growing up. I noticed that I have become a very good negotiator with my parents and teachers, more popular at school, and I even began to understand people much better than I used to prior to reading the book. I grew up believing that this book was one of the greatest factors involved in shaping my character.
Recently though, I noticed some growing criticism of the book and its teaching, and I thought that this would be a good time for me to refresh what I learned from the book and assess its quality based on the experience I've gained since the first time I read the book. So I bought the unabridged audiotapes of the book and listened to it whenever I was in the car.
Mr. Carnegie said somewhere in the book that if one thing you learn from the book, which is the ability to understand the different views of other people in different situations, then that would be enough. And I agree wholeheartedly.
My judgment is that this book will indeed teach you how to understand the motives and the different forces playing in the different people you meet.
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