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Product Description
Review
“You should pounce on Cat’s book. This is a timeless guide through the jungle of online marketing and PR.”
~ Bryan Eisenberg, New York Times bestselling author of Waiting for Your Cat to Bark? and Call to Action
" How to Win Sales & Influence Spiders is a comprehensive guide full of great information for both newbies and experienced marketers. Not only will this book help you easily find more customers, it'll show you how to get free publicity–from the search engines and the media–that can last a lifetime on the web."
~ John Jantsch, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.
“If you're looking for a general, all-around book on Internet marketing written by a savvy expert, you needn't go farther than How to Win Sales and Influence Spiders by Catherine Seda, a columnist for Entrepreneur Magazine. Strongly recommended for those looking for an excellent overview.” ~ Dr. Ralph F. Wilson, Internet expert & publisher of Web Marketing Today
~ Bryan Eisenberg, New York Times bestselling author of Waiting for Your Cat to Bark? and Call to Action
" How to Win Sales & Influence Spiders is a comprehensive guide full of great information for both newbies and experienced marketers. Not only will this book help you easily find more customers, it'll show you how to get free publicity–from the search engines and the media–that can last a lifetime on the web."
~ John Jantsch, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.
“If you're looking for a general, all-around book on Internet marketing written by a savvy expert, you needn't go farther than How to Win Sales and Influence Spiders by Catherine Seda, a columnist for Entrepreneur Magazine. Strongly recommended for those looking for an excellent overview.” ~ Dr. Ralph F. Wilson, Internet expert & publisher of Web Marketing Today
Product Description
If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press.
Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand.
This book reveals the insider secrets of how to:
• Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing.
• Maximize your exposure by building your online reputation as an industry expert.
• Recognize search engine spammers who will get your site banned and kill your cash flow.
• Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.
• Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders.
This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.
Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand.
This book reveals the insider secrets of how to:
• Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing.
• Maximize your exposure by building your online reputation as an industry expert.
• Recognize search engine spammers who will get your site banned and kill your cash flow.
• Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.
• Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders.
This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.
Inside This Book
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Customer Reviews
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Most helpful customer reviews
4.0 out of 5 stars
A Very Good Primer on Marketing and Conversion,
By
This review is from: How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Paperback)
I found this just as promised in the description and believe it to be down-to-earth actionable stuff. Not airy-fairy MBA marketing speak. Catherine has a combination of case studies and practical experience that she provides to the reader. This helps you see the results of the desired actions. For a business reader to understand the techie,mumbo-jumbo of SEO geeks is a challenge, probably because it increases their value as specialists. It is also a great compendium of free tricks you can use as business boosters. She writes practically and paints a good picture of the good, bad and ugly when she discusses CPA networks, contextual and search advertising. It was well worth the How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Weband probably will generate a higher ROI than some fancy seminar in Vegas or Orlando. I intend to go to her [...] to get more free goodies and learn more about his author
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.8 out of 5 stars (20 customer reviews) 23 of 25 people found the following review helpful
4.0 out of 5 stars
Just a thought,
By ABC - Published on Amazon.com
This review is from: How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Paperback)
I just wanted to add that I find it rather suspicious that all the earlier reviewers had written 1 or 2 reviews in total and are bragging about this book like hell. They also share similar vocabulary and writing style...
5 of 6 people found the following review helpful
5.0 out of 5 stars
Great online marketing and PR advice that is worth thousands of dollars,
By Manny Hernandez "@askmanny" - Published on Amazon.com
This review is from: How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Paperback)
I learned about Catherine Seda back in 2004, when she published her classic book "Search Engine Advertising". Earlier in 2007, she came back with this other title, "How to Win Sales & Influence Spiders", one that handsomely complements her work and offers marketers and business owners alike a plethora of information to feed from and make the most out of the options available nowadays to catapult your business online.With the assistance of contributing author Amanda Watlington (another legend in the Search Marketing space), Catherine covers PR, blogging, social networking, podcasting, e-mail campaigns, affiliate marketing, PPC and more sharing her knowledge while she interviews experts in each of the topics and wraps up each chapter with an insightful Success Story (read "case study") to drive the points home. In the end, between the material covered and its relevance, combined with her fresh writing style, the book ends up being an enjoyable read that is worth thousands of dollars, if you apply her suggestions as a part of your marketing and PR efforts. 1 of 1 people found the following review helpful
5.0 out of 5 stars
Great .. Just Great,
By A. Ryan "scandal" - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Paperback)
Just when I was ready to wipe the dust off of my Internet Marketing Books to "brush up" from just a year ago, out comes this book.After reading this book, I realize now that my "other" books seem antiquated. I have no need for them now as "Win Spiders" has introduced me to the next generation of Web Buzz and Marketing. Catherine Seda really has her finger on the pulse as this book opens your eyes to what is working now and what is not working. If your not using these techniques this book teaches, your behind the eight ball. I would like to see a full blown "course" from the author as I will be the first in line to own it. Great Job !! |
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