How to Write Successful Fundraising Letters, with CD Paperback – Mar 28 2008
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' You'll learn all the essential components of writing for success from this go--to book for writing for fundraising.' (Fundraising.co.uk, May 2011).
From the Back Cover
Your Guide to Writing Fundraising Letters That Will Get Results!
"This book helps us move from successful direct mail to the next mass appeal mediumthe Internet. The final chapter is a must for all who are contemplating Internet appeals."
Eugene R. Tempel, executive director, The Center on Philanthropy at Indiana University
"Once again Mal Warwick has shown why he is the 'guru of direct marketing.' Readersof the second edition of How to Write Successful Fundraising Letters will find themselves returning to its pages again andagain to enhance and reposition their own fundraising efforts."
Judith E. Nichols, author, Pinpointing Affluence in the 21st Century, and senior vice president, Covenant House International
"Mal Warwick is a true fundraising guru and a source of indispensable knowledge. Fundraisers who omit reading the second edition of Mal's classic, How to Write Successful Fundraising Letters, do so at their own peril."
Per Stenbeck, international fundraising director, UNICEF
"Mal has done it again! He's linked all the attributes of the Internet and e-mail to existing fundraising methods."
James M. Greenfield, author and editor, The Nonprofit Handbook: Fundraising, Third Edition
"Mal Warwick has taken a great book, already a classic in the field, and made it even better. How to Write Successful Fundraising Letters is indispensable for any fundraiser who communicates with donors by mail or online. You'll keep it on your desk and refer to it again and again."
Tan Chee Koon, executive director, National Volunteer and Philanthropy Center, Singapore
"Fundraisers who use the mail to raise money have long turned to Mal Warwick's classic, How to Write Successful Fundraising Letters. Now, those who are interested in using the web to increase donations and decrease costs should also read this new edition of Mal Warwick's book.The recommendations are practical, intuitive, and can be easily applied to help reach fundraising goals."
Lauren Kass Harnishfeger, vice president, Individual and Institutional Giving, National Park Foundation
"Any organization will benefit from Warwick's vast experience, critical insights, and copious examples. I couldn't put the book down."Simone P. Joyaux, ACFRE, Joyaux AssociatesSee all Product Description
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Most Helpful Customer Reviews on Amazon.com (beta)
Little did I know, the experience of reading this book - and teaching the skills to an entry-level colleague - would lead to major improvements in my own writing. My colleague and I both became Warwick's students. We read this book backwards and forwards, and pulled it off the shelf every few months. Excellent copy emerged. Acting like an in-house direct marketing agency serving nine separate annual funds, we cranked out dozens of letters - helping to account for a 90% expansion in the pool of donors over a four-year period.
If you read one book about direct mail, let it be this one. As a bonus, the author's brisk, witty style sings out from the pages. Warwick makes the reader really *feel* what he has to say. The message is, do as he does.
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