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Product Description
Review
‘You′ll learn all the essential components of writing for success from this go--to book for writing for fundraising.' (Fundraising.co.uk, May 2011).
Book Description
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.
Refreshed and Revised:
- Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out
Inside This Book
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Customer Reviews
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.8 out of 5 stars (5 customer reviews)
3 of 3 people found the following review helpful
5.0 out of 5 stars
Kirks Nonprofit Consulting Services, Jun 19 2008
By Nicole "Nikki" - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: How to Write Successful Fundraising Letters, with CD (Paperback)
This is a wonderful tool that allows you to ask for donations "nicely." I really recommend this book to all who assist charities for a living whether on a professional level or as a volunteer.
3 of 4 people found the following review helpful
3.0 out of 5 stars
Direct Mail Focused, Sep 19 2008
By New Board Member "Barry" - Published on Amazon.com
This review is from: How to Write Successful Fundraising Letters, with CD (Paperback)
I purchased the book looking for help with charitable fundrasing letter accross broad categories. The book is very detailed, but has a strong focus on direct mail for fundraising. This is the author's background, and the book is very technical with that focused topic.
5.0 out of 5 stars
Absolutely necessary for any nonprofit!, Aug 25 2011
By Linda Compton - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: How to Write Successful Fundraising Letters, with CD (Paperback)
As soon as I received this book I started reading it. The writing style is so good that anyone can zip right through it. It's informative and each chapter builds on the next. Within 2 days I had a wonderful fundraising letter written and was VERY pleased with how it turned out.
Listmania!
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