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How to Write Successful Fundraising Letters, with CD [Paperback]

Mal Warwick


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How to Write Successful Fundraising Appeals How to Write Successful Fundraising Appeals
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Book Description

March 28 2008 0787999083 978-0787999087 2
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

Refreshed and Revised:

  • Gain insight into current trends in the field with updated cases, samples, and examples
  • Access more content for small to medium NPOs with limited budgets and resources
  • Learn the latest technology with new sections on typography and lay out


Product Details


Product Description

Review

' You'll learn all the essential components of writing for success from this go--to book for writing for fundraising.' (Fundraising.co.uk, May 2011).

From the Back Cover

Your Guide to Writing Fundraising Letters That Will Get Results!

"This book helps us move from successful direct mail to the next mass appeal medium—the Internet. The final chapter is a must for all who are contemplating Internet appeals."
—Eugene R. Tempel, executive director, The Center on Philanthropy at Indiana University

"Once again Mal Warwick has shown why he is the 'guru of direct marketing.' Readersof the second edition of How to Write Successful Fundraising Letters will find themselves returning to its pages again andagain to enhance and reposition their own fundraising efforts."
—Judith E. Nichols, author, Pinpointing Affluence in the 21st Century, and senior vice president, Covenant House International

"Mal Warwick is a true fundraising guru and a source of indispensable knowledge. Fundraisers who omit reading the second edition of Mal's classic, How to Write Successful Fundraising Letters, do so at their own peril."
—Per Stenbeck, international fundraising director, UNICEF

"Mal has done it again! He's linked all the attributes of the Internet and e-mail to existing fundraising methods."
—James M. Greenfield, author and editor, The Nonprofit Handbook: Fundraising, Third Edition

"Mal Warwick has taken a great book, already a classic in the field, and made it even better. How to Write Successful Fundraising Letters is indispensable for any fundraiser who communicates with donors by mail or online. You'll keep it on your desk and refer to it again and again."
—Tan Chee Koon, executive director, National Volunteer and Philanthropy Center, Singapore

"Fundraisers who use the mail to raise money have long turned to Mal Warwick's classic, How to Write Successful Fundraising Letters. Now, those who are interested in using the web to increase donations and decrease costs should also read this new edition of Mal Warwick's book.The recommendations are practical, intuitive, and can be easily applied to help reach fundraising goals."
—Lauren Kass Harnishfeger, vice president, Individual and Institutional Giving, National Park Foundation

"Any organization will benefit from Warwick's vast experience, critical insights, and copious examples. I couldn't put the book down."—Simone P. Joyaux, ACFRE, Joyaux Associates


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.1 out of 5 stars  8 reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Kirks Nonprofit Consulting Services June 19 2008
By Nicole - Published on Amazon.com
Format:Paperback|Verified Purchase
This is a wonderful tool that allows you to ask for donations "nicely." I really recommend this book to all who assist charities for a living whether on a professional level or as a volunteer.
4 of 5 people found the following review helpful
3.0 out of 5 stars Direct Mail Focused Sept. 19 2008
By New Board Member - Published on Amazon.com
Format:Paperback
I purchased the book looking for help with charitable fundrasing letter accross broad categories. The book is very detailed, but has a strong focus on direct mail for fundraising. This is the author's background, and the book is very technical with that focused topic.
1 of 1 people found the following review helpful
4.0 out of 5 stars Loads Of Info Jan. 30 2014
By Claudia Strasbaugh - Published on Amazon.com
Format:Paperback|Verified Purchase
Big book, delivers many pages of examples, print outs of just exactly what one needs to do to succeed in Fundraising.

Claudia Strasbaugh
1 of 1 people found the following review helpful
5.0 out of 5 stars One of the very best June 25 2013
By NiniBean - Published on Amazon.com
Format:Paperback
I have read many fundraisng books and this is one of the best I have ever read. It is thorough, explains everything you need to write and think through a fundraising letter. Really takes you through all the steps and explains everything very clearly, step by step. Outstanding.
1 of 1 people found the following review helpful
5.0 out of 5 stars Absolutely necessary for any nonprofit! Aug. 25 2011
By Linda Compton - Published on Amazon.com
Format:Paperback|Verified Purchase
As soon as I received this book I started reading it. The writing style is so good that anyone can zip right through it. It's informative and each chapter builds on the next. Within 2 days I had a wonderful fundraising letter written and was VERY pleased with how it turned out.

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