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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words Paperback – Dec 22 2006


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Product Details

  • Paperback: 288 pages
  • Publisher: Wiley; 1 edition (Dec 22 2006)
  • Language: English
  • ISBN-10: 0470009799
  • ISBN-13: 978-0470009796
  • Product Dimensions: 15.2 x 1.8 x 22.9 cm
  • Shipping Weight: 522 g
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #179,750 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)

From the Back Cover

Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
—Joseph Sugarman, author of Triggers

"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
—David Garfinkel, author of Advertising Headlines That Make You Rich

"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
—Bob Bly, copywriter and author of The Copywriter's Handbook

"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly—exemplifying the techniques by the writing of the book itself as you go along."
—David Deutsch, author of Think Inside the Box, www.thinkinginside.com

"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
—Blair Warren, author of The Forbidden Keys to Persuasion


Inside This Book

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

3.2 out of 5 stars
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Most helpful customer reviews

19 of 20 people found the following review helpful By Teresa on Jan. 25 2008
Format: Paperback
The repetitive and unhelpful nature of this book made me grind my teeth. There's little actual content or concrete advice. Most of the book seems to be about how great hypnotic writing is. Every chapter reads like an introduction.

Anyway, this review won't be here long. They deleted my one on Amazon.com.

Buy Made to Stick by Chip and Dan Heath instead.
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3 of 3 people found the following review helpful By L. Power HALL OF FAMETOP 10 REVIEWER on Jan. 20 2012
Format: Paperback
If you are like me, you want whatever you write to be interesting. You want to capture people's attention, and have them desire what you are selling, or just to be interested in whatever story you are telling.

If you read this book you will learn how to make average writing fascinating, and eye opening examples, including a summary of the hypnotic phrases used throughout the book. I found chapters 45 and 46 particularly interesting.

In order to really learn when your brain is being engaged by good copy or good writing, you have to pay close attention to what you are reading, and notice when your state is changing. This takes some practice. How much is one good idea worth?

As a trainer of NLP, what I find lacking in this book is that he does not show how to use embedded commands when writing, which really would give the book many times its cover price. He uses many techniques he does not explain. Nor does he extensively list the vocabulary used by advertisers. Nevertheless, I did learn many things.

I will be referring to this book time and again. The more often I read this book the more useful it seems, and I seem to pick up something new each time. It doesn't matter to me if you get this book or not, or if you like Joe Vitale or not.

A friend of mine is working on her own website, so I gave her a copy of this book, which she now tells me she has gone through several times. Having never written copy before, she finds it very valuable.

I do not like some of the tactics he uses in his book, linking it to other products and services, yet I do not allow my like or dislike for someone to stand in the way of whether I can get benefit from a book.

I hope you find this review helpful.
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2 of 2 people found the following review helpful By SeaWalk on March 30 2010
Format: Paperback
I found this very helpful in writing my copy for my website. I used the strategies to organize my layout of information while keeping the reader interested. This book was my bible while writing 12 pages of website. It also illustrates how to just be yourself and say what you want to say as in conversation to the reader. It will help you convey your message without being a boring read!
I have had many compliments on my website since.
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6 of 7 people found the following review helpful By A. Szwed on Nov. 28 2008
Format: Paperback
For this book to help you to write copy that is hypnotic, you need to have talent. When it comes to writing, you have to have it or forget it. Joe has that talent, but when it comes to speaking from the top of his head he should stick to writing. Yes the book will help you to understand what makes people do what they do and why and how to get them to do things you want them do, but the book will not write your copy for you.
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By Suave on April 16 2015
Format: Kindle Edition Verified Purchase
Haven't read it yet but it got here fairly quick - great shipping!
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