- Paperback: 288 pages
- Publisher: Allworth Press (Sep 1 2002)
- Language: English
- ISBN-10: 1581152574
- ISBN-13: 978-1581152579
- Product Dimensions: 15.1 x 1.6 x 22.9 cm
- Shipping Weight: 399 g
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Amazon Bestsellers Rank:
#148,498 in Books (See Top 100 in Books)
- #83 in Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Graphic Arts
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Product Details |
Product Description
Product Description
Share the insights of today’s most legendary graphic designers as they speak about the best-kept secrets (and failures) of their business lives. Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business.
Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one’s business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you’ve been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one’s business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you’ve been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
About the Author
Catharine Fishel writes about design for many leading publications, including PRINT, ID, Step Inside Design, U&lc Online, and Communication Arts. Known for her insightful coverage of today’s design industry and culture, she has interviewed hundreds of designers and illustrators, and her editorial services are sought after by design agencies and firms. She is also the editor of logolounge.com. The author of Paper Graphics, Minimal Graphics, Redesigning Identity, The Perfect Package, The Power of Paper in Design, and Designing for Children, she lives in Morton, Illinois.
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Customer Reviews
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.2 out of 5 stars (5 customer reviews)
3 of 3 people found the following review helpful
3.0 out of 5 stars
Better for Firms than for freelancers, but OK for freelancers, Aug 2 2007
By Lisa Jackson "LJDesign" - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: INSIDE THE BUSINESS OF GRAPHIC DESIGN (Paperback)
Some chapters I can apply to me. Most, I can't, although it is interesting reading material. (At least it's about graphic design!) Made for successful firms with partners and/or employees, which want to be even more successful, not for little tiny one-person companies like mine.
4.0 out of 5 stars
Inspirational, Nov 9 2007
By Donald G. Rush - Published on Amazon.com
This review is from: INSIDE THE BUSINESS OF GRAPHIC DESIGN (Paperback)
This book has inspirational stories from very well known designers. It would have been better if there were some examples of each designers work. It was an ok read. I don't regret buying it.
4.0 out of 5 stars
Business Circles, Sep 18 2007
By B. Switzer - Published on Amazon.com
This review is from: INSIDE THE BUSINESS OF GRAPHIC DESIGN (Paperback)
This book is great because it is a collection of stories from other graphic design business owners. The book allows you to get an idea of how others run their business on specific topics. It was a required text for a college course. After reading a section and getting an understanding of different methods we were required to choose which method we liked most. This helped us build a business model based on successful methods.
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