- Paperback: 157 pages
- Publisher: Cross Cultural Pubns/Crossroads (January 1995)
- Language: English
- ISBN-10: 0940121174
- ISBN-13: 978-0940121171
- Product Dimensions: 22.6 x 10.9 x 1 cm
- Shipping Weight: 340 g
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1.7 out of 5 stars (3 customer reviews)
4 of 4 people found the following review helpful
3.0 out of 5 stars
2nd review, Mar 13 2002
By J. Hagart - Published on Amazon.com
This review is from: Ice Cube Sex: The Truth About Subliminal Advertising (Paperback)
I'm amazed that anyone should wish to pay the price asked for this book. I wrote a review of it when it was still in print and compared it unfavourably with books by Wilson Key. Haberstroh's book is, in parts, obtuse. His views on what is called subliminal advertising are apparently limited by his employment as a consultant with Seagram's Distillers, producers of some interesting examples of 'subliminal' advertising. These escaped the notice of Jack Haberstroh. One other point of note, when Haberstroh comments upon what is considered a classic example of sexual representation using embedded and secondary imagery in an ad (a sexy Gin bottle) originally commented upon by Key, he manages to [desexualize] the bottle. Haberstroh, in other words, would have been unlikely to perceive a 'subliminal' advert if it hit him smack in the face. In sum, this book is of some interest as it is one of the few that tackles the subject of subliminal advertising, with the emphasis on advertising. However, despite emphasising the word truth in it's title, this book expresses an extremely partisan viewpoint. To benefit from it one needs to compare its contents with those of Wilson Key and also consider the views of both these authors in the light of academic literature on subliminal perception.One should note that one is not really considering anything subliminal when considering 'subliminal' advertising. Subliminal imagery is, by definition, below the level of perceptual ability. What is presented in advertising is secondary or embedded imagery that can usually be perceived when attention is paid to the content.
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2 of 2 people found the following review helpful
1.0 out of 5 stars
Let Down, Aug 24 2000
By Matthew Cooper - Published on Amazon.com
This review is from: Ice Cube Sex: The Truth About Subliminal Advertising (Paperback)
I completely understand and agree with what Dr. Haberstroh was saying in his book, BUT the way in which he approached the subject and displayed his evidence was unprofessional. Unfortunately, Dr. Haberstroh became quite obsessed with the idea of using his book as a tool to "trash-talk" his mortal enemy Dr. Key. (Dr. Key is a strong believer of "subliminal advertising" who actively travels the country giving guest lectures and writing many books about this subject. Dr. Key is fueling the fire about the myths of subliminal advertising.) It was very difficult to write my 25 page research paper over a book that was written at about 7th grade level. It was pure torture to force myself to read this book.
2 of 4 people found the following review helpful
1.0 out of 5 stars
Not inspiring, Aug 14 2004
By August Bullock, author of "The Secret Sales P... - Published on Amazon.com
This review is from: Ice Cube Sex: The Truth About Subliminal Advertising (Paperback)
It is not my nature to be overly critical, but this book is less than inspiring. Readers who really want to explore the "truth" about subliminal advertising should take a look at "The Secret Sales Pitch," available on Amazon. I quoted Haberstroh quite a bit, mostly to illustrate how absurd advertisers seem when they deny using subliminal techniques.
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