As one of Canada’s best-known mavericks of industry, Peter Pocklington is both reviled and revered. This is, after all, the man who both signed and sold Gretzky. Love him or hate him, Peter Pocklington has never been dull. Even now, he continues to draw headlines. On March 11, 2009, he was arrested on fraud charges. He could face up to 10 years in federal prison.
In I’d Trade Him Again, Pocklington’s story is told for the first time. It’s a story of hockey and baseball, of politics and trade unions, of entrepreneurship and commitment. Above all, it’s the story of how one man’s resolve and tenacity catapulted him from small-town car dealer to one of the most famous personalities in Canadian sports and business. Like Pocklington himself, it’s a story that’s never dull.