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Identity Crisis!: 100 Redesigns That Transformed Stale Identities into Successful Brands Hardcover – Oct 9 2007


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Product Details

  • Hardcover: 224 pages
  • Publisher: HOW Books (Oct. 9 2007)
  • Language: English
  • ISBN-10: 1581809395
  • ISBN-13: 978-1581809398
  • Product Dimensions: 26 x 23.3 x 2.1 cm
  • Shipping Weight: 1.1 Kg
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #1,361,612 in Books (See Top 100 in Books)

Product Description

About the Author

Jeff Fisher has been designing logos, creating corporate identity systems and branding organizations, businesses and products for nearly 30 years. His work has been featured in HOW, Print, Graphic Design:usa and other international design publications. More than 75 books on the design of logos, the business of graphic design, and small-business marketing have presented his work as industry examples.

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1 of 1 people found the following review helpful By Parka HALL OF FAMETOP 10 REVIEWER on Feb. 12 2009
Format: Hardcover
Length: 0:29 Mins
In this book are 50 case studies on redesigning the corporate identity.

Each makeover is compared with the old image. The text explains the story behind the need for design and the concept of the design. It goes through things like what the logos are suppose to mean to the public, what the design elements signify and things like that. Pictures included examples of how the new design is applied over the company's promotional material, e.g. brochures, namecards, letterheads, websites, products, etc.

At the end of each case study is a quick tip from the designer on the project.

This book is useful for graphic designers and brand marketers.

Check out other book reviews by visiting my Amazon profile.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 15 reviews
12 of 12 people found the following review helpful
Depth in 50 case studies in corporate image makeover Nov. 12 2008
By Parka - Published on Amazon.com
Format: Hardcover
In this book are 50 case studies on redesigning the corporate identity.

Each makeover is compared with the old image. The text explains the story behind the need for design and the concept of the design. It goes through things like what the logos are suppose to mean to the public, what the design elements signify and things like that. Pictures included examples of how the new design is applied over the company's promotional material, e.g. brochures, namecards, letterheads, websites, products, etc.

At the end of each case study is a quick tip from the designer on the project.

This book is useful for graphic designers and brand marketers.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)
11 of 11 people found the following review helpful
Identity Crisis is a rare book Nov. 18 2007
By Chuck Green - Published on Amazon.com
Format: Hardcover
Rare because so many graphic design books rely so heavily on "creampuff" projects--stuff for multi-billion dollar corporations and skateboard park coffee houses. The former have design budgets equal to the GNP of mid-sized countries, the latter award extra points for the pseudo-extreme.

In reality, most graphic designers work with clients who simply want a smart solution at a reasonable price. (I found out early on that most of my clients were not as interested in my quest for self expression as they were their own quest for remaining solvent.) Identity Crisis is a book about real organizations and realistic solutions.

Author Jeff Fisher is a designer who has been in the trenches (if don't believe me, check out his portfolio at jfisherlogomotives.com). In Identity Crisis he presents case studies of organizations with established identities that need refreshing. He tells us the story of each, shows a logo before and after, provides examples of how the new identity is implemented on brochures, web sites, packaging, and so on, and reveals interesting insights and project details about and by both client and designer.

If you are a graphic designer who has real-world clients--I suggest you add this book to your toolbox. If you are a business owner or marketer who wants to see how others make over and leverage their identity--Jeff Fisher's Identity Crisis is a good place to start.
4 of 4 people found the following review helpful
Identity Design Must-Read Dec 26 2007
By Chad Behnke - Published on Amazon.com
Format: Hardcover
This book is not only an impeccable resource for brand redesigns, but also a helpful tool for knowing exactly what to do when designing an identity for the first time. Shifting the focus from merely a showcase of the tangibles that were produced from the various campaigns, this title emphasizes the market research and overall branding strategy for the rebranding of the businesses. From considering public image and perception, to company structure, to company history, Identity Crisis! covers the full range of thought processes involved with identity design and rollout. A must-read for any identity designer, Identity Crisis! is a highly approachable title that appropriately covers the vastly important and, unfortunately, oft-ignored mental aspects and processes of logo and identity design.
3 of 3 people found the following review helpful
Great Identity and Branding Resource Oct. 30 2007
By Calvin Lee - Published on Amazon.com
Format: Hardcover
Identity Crisis is great resource for designers and businesses alike on Identity/Branding with many inspiring examples of work from small and large design firms. I would recommend it to my clients, in helping them to understand what goes into creating an identity and brand recognition.
2 of 2 people found the following review helpful
Great Ideas Dec 28 2009
By B. West - Published on Amazon.com
Format: Hardcover Verified Purchase
I think that the ideas in this book are fantastic, and able to really capture the imagination of an artist trying to reinvent a graphic identity. That said, I didn't agree with everything Jeff said, but even his bad ideas were fuel for an idea or too, so I'd say, Great book for a coffee table, or as a starting point for a graphic project, not the most intellectually satisfying material available. Still great examples:

Page 39: Fagerholm & Jefferson Law Corporation, a simple, mostly-for-print deisgn takes this company into this century in a way that allows it to keep its very formal market image, and stay viable in a free-form web-oriented one.

Pg. 79: Sheridan's, has a lot of great ideas, a lot that aren't so great; I'd like to try this to build an Information Technology Identity with a focus on customized services...

Pg. 123: Portland State University, This one really sticks in my mind. It encorporates a lot of elements, but has a relaly nice feel. I'd like to discover how to build more identities like this one.


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