Identity Design That Works: Secrets for Successful Identity Design [Paperback]

Cheryl Dangel Cullen (Author)

Price:	CDN$ 41.95 & this item ships for FREE with Super Saver Shipping. Details
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

Usually ships within 1 to 4 weeks.
Ships from and sold by Amazon.ca. Gift-wrap available.

Product Details

Paperback: 160 pages
Publisher: Rockport Publishers; illustrated edition edition (April 1 2003)
Language: English
ISBN-10: 1564969509
ISBN-13: 978-1564969507
Product Dimensions: 28 x 22.9 x 2 cm
Shipping Weight: 726 g
Amazon Bestsellers Rank: #1,814,060 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

Product Description

Today's consumer is bombarded with millions of images every day. Companies hoping to grab that consumer's attention need a memorable eye-catching identity that will make a favourable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives. This book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd. Cheryl Dangel Cullen argues that identity design has evolved from a straightforward exercise in communicating a company's message to a more abstract, creative expression of a company's attitude. She examines more than 20 successful advertising campaigns and goes behind the scenes to reveal what made each design work - why it was successful from a consumer, content and design perspective, and how each company overcame a range of communication and design challenges.

About the Author

Cheryl Dangel Cullen is a marketing and graphic design consultant who writes for several major graphic design publications. She is the author of a number of books, including The Best of Annual Report Design, Large Graphics, Small Graphics, Then Is Now, Promotion Design That Works, and the forthcoming Identity Design That Works. She lives outside Chicago, Illinois.