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Ikonica: A Field Guide to Canada's Brandscape Paperback – Jun 5 2008

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Product Details

  • Paperback: 224 pages
  • Publisher: Douglas & McIntyre (June 5 2008)
  • Language: English
  • ISBN-10: 1553652754
  • ISBN-13: 978-1553652755
  • Product Dimensions: 25.3 x 20.6 x 1.8 cm
  • Shipping Weight: 816 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #67,280 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


"Now here's the perfect way for any loyal citizen with a bent toward commerce to gear up for the Canada Day weekend. [Jeannette Hanna & Alan Middleton]...have teamed to produce one of the more handsomely packages business books of this or any other season, Ikonica...While the core of the book is its treatment of brands...the wee essays ponder the notion of what is definably Canadian." (Toronto Star 2008-06-22)

"For readers who struggle to isolate iconic -- or 'ikonic,' as the authors prefer -- brands beyond the ubiquitous Tim Hortons and the once-ubiquitous Hudson's Bay, this may seem a comic prophesy. But co-author Jeannette Hanna, vice-president, brand strategy at the corporate branding and design shop Cundari SFP, argues that the mistake Canadians make is in undervaluing our chameleon nature. 'The way we compete is to be invisible, to blend in like wallpaper,' Ms. Hanna says. 'That is a great asset because people see you then as one of their own.'" (Globe & Mail 2008-06-16)

"In Ikonica, intrepid brand strategists Jeannette Hanna and Alan Middleton take a stylish, comprehensive look at Canada's brand heritage. This one-part investigation, one-part hurray, is conducted in a familiar Canadian style, combining clean, earnest fun with plain facts, strong metaphors of journey and discovery, and a subtle hint of quiet desperation." (Vancouver Review 2008-10-28)

"The book is a treasure trove of all things Canadian, business-wise...This is a great resource book, which allows us to brag about a lot of products and services, uniquely and distinctly Canadian." (Shelf Life 2008-09-09)

About the Author

Jeannette Hanna is vice-president, brand strategy, and co-founder of the leading corporate branding and design agency Cundari SFP (formerly Spencer Francey Peters). An internationally recognized writer and speaker, Jeannette lectures frequently on brand management issues at conferences and business schools across North America.

Alan Middleton, recognized as one of Canada's most authoritative marketing commentators, is executive director of the Schulich Executive Education Centre and assistant professor of marketing at the Schulich School of Business at York University in Toronto. In 2005, he became the first inductee into the Canadian Marketing Hall of Legends in the Mentor category.

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By Chris J Bell on May 9 2014
Format: Paperback Verified Purchase
A helpful resource for designers. Well written, with insights from key Canadian designers and brand managers from a variety different firms.
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