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Ikonica: A Field Guide to Canada's Brandscape [Paperback]

Jeanette Hanna , Alan Middleton
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Table of Contents

Preface

Introduction

CHAPTER 1 / / ORIGIN OF THE SPECIES:

Historical context highlighting Canada’s prime movers
and native species

CHAPTER 3 / / GENIUS LOCI :

A primer on our natural resources (interview: Ric Young)

CHAPTER 2 / / HABITAT 101:

Research-based analysis of the ecosystem
and its inhabitants (interview: Michael Adams)

CHAPTER 4 / / BRAND EXPIERENCE ATLAS:

Executive insights on navigating Canada’s brand terrain

CHAPTER 5 / / CLIMATE CHANGE:

A brand management primer for adapting
to the evolving business climate

Vox Populi: The role of public services in reflecting Canadian voices and values

GRANT JOHNSON | F EDE RAL IDENT I T Y P ROGRAM

JOHN BOZ ZO | CBC


Family Roots: Three different brands shaped by family ties

FRED SCHAEFFER | McCAIN FOODS

LINDA HAYNES | ACE BAKERY

DAVID GOODMAN | DYNAMIC FUNDS


Common Ground: Communitarian brands offer something for everyone

PAUL HOUSE | TIM HORTONS

MICHAEL ARNETT | CANADIAN TIRE


Movers and Shapers: Contemporary Canuck with worldly flair

ROB E R T SARNE R | ROOT S

L E S MANDE L BAUM | UMB RA


Storytellers: Taking the cultural pulse

WI L L IAM BOY L E | HAR BOUR F RONT CENT R E

P I E R S HANDL ING | TORONTO INT E RNAT IONAL F I LM F E S T I VAL

MOS E S ZNAIME R | MZ MEDIA


Fellow Travellers: Navigating brand building routes

ROB E R T MI LTON | AI R CANADA

RUP E R T DUSCHENE | AE ROP LAN


Wealth Wonks: Comparing a wealth of alternatives for creating value

S LOAN DINNING | VANCI T Y

BAR BARA S T YMI E S T | R BC

JOHN DOIG | SCOT IABANK


Mobilizers: Making community connections that count

RUS S K I S B Y | P a r t i c i pACT ION

JUDI TH JOHN | MOUNT S INAI HOS P I TAL


Cultural Connectors: Brands as change agents

DI R K MI L L E R | S I EMENS CANADA

S T E PHEN GRAHAM | ROGE R S


Leading Roles: Lessons in leadership

CHAV I VA H ˇO S E K | CANADIAN INS T I TUT E FOR ADVANCED R E S EARCH

WI L L IAM THOR S E L L | ROYAL ONTAR IO MUS EUM

CL I V E B EDDOE | WE S T J E T

PETER ROBINSON | MOUNTAIN EQUIPMENT CO-OP

MARIO D’AMICO | CIRQUE DU SOLEIL

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