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Implementing Sugarcrm: A Step-By-Step Guide to Using This Powerful Open Source Application in Your Business [Paperback]

M. Whitehead

Price: CDN$ 65.01 & FREE Shipping. Details
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Book Description

Jan. 20 2006
Written by a veteran SugarCRM expert and experienced documentation author (not to mention official SugarCRM Rock Star!), this book is the definitive guide to implementing SugarCRM. SugarCRM is the leading open source web based customer relationship management system. It is available in both free open source and commercial versions, making it an ideal way for small-medium business to try out a CRM system without committing large sums of money. Although SugarCRM is carefully designed for ease of use, attaining measurable business gains requires careful planning and research. This book distils hard won SugarCRM experienced into an easy to follow guide to implementing the full power of SugarCRM. Using a unique checklist approach the book works from the SugarCRM basics right up to advanced features in a clear, friendly way. It is carefully designed to distil hard-won SugarCRM wisdom from a recognized expert into a clear, readable, practical guide. By helping you clarify your business goals the book enables you to build a CRM system to support your business needs, and shows SugarCRM in a realistic business setting through an Extended case study. SugarCRM is an extensive PHP/MySQL based application but with its rich administration interfaces no programming is required to get the most of it. This book is ideal for small-medium business owners/managers with reasonable IT skills, who want to implement SugarCRM for themselves as either a first CRM or as a replacement for existing solutions. It will also be a valuable resource for IT staff tasked with implementing, maintaining, or upgrading a SugarCRM installation

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Product Details

  • Paperback: 328 pages
  • Publisher: Packt Publishing (Jan. 20 2006)
  • Language: English
  • ISBN-10: 190481168X
  • ISBN-13: 978-1904811688
  • Product Dimensions: 23.2 x 19 x 2.4 cm
  • Shipping Weight: 599 g
  • Amazon Bestsellers Rank: #832,716 in Books (See Top 100 in Books)

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on (beta) 3.5 out of 5 stars  8 reviews
18 of 20 people found the following review helpful
1.0 out of 5 stars You will find much more substance in the Sugar documentation Dec 16 2006
By aj0408 - Published on
Format:Paperback|Verified Purchase
OK, I generally do not write reviews when I like a product. I let others do that (since there are plenty of people who do write positive reviews). But I take it upon myself to let others know when the product sucks. This is one of those occasions.

I am very disappointed with this book for the following reasons:

1. With all the great reviews, I had thought that this would solve world hunger and then some. It went through this book in exactly 40 minutes, scanning over each chapter looking for something that I already did not know. I could not find anything. NOTHING. Nothing at all.

2. It has precious little information about installing, customizing and troubleshooting the application for your specific business needs, which will occur if you are doing anything useful with the application.

3. The documentation pdfs that the sugar folks have put together are much more involved and detailed, not to mention concise and free.

4. The price of this book suggests that it would be a detailed work. The author actually did no research/make any contribution to what already exists in public domain. I felt cheated. Looks like someones idea of making a quick buck. Disgusting.
14 of 18 people found the following review helpful
2.0 out of 5 stars Not what I was expecting March 28 2006
By Marc D. Behr - Published on
Format:Paperback|Verified Purchase
If you are looking for a book that describes what a CRM is, why you would want one, how you can use one and how SugarCRM may be right for you, then this is a great reference.

But, if you know what a CRM is and why you need/want one and are hoping to learn how to add features/functions to SugarCRM to meet your specific business needs, then this is not your book, especially because of its price.
2 of 2 people found the following review helpful
5.0 out of 5 stars Rare book Oct. 16 2006
By Armen Khrimian - Published on
I rate this book with 5 stars because:

1. It presents clear, very clear explanation what a CRM for a small- mid-size business is.

2. The author has background as small- mid-size business manager/owner so he speaks not from technology geek point of view but from business owner/manager point of view. All goals are first of all business goals, not some technological gains.

3. Very clear explanation of open-source SugarCRM.

4. Interconnection of all items (CRM, SMB needs, SugarCRM abilities) together under excellent examples of imaginary small business implementing SugarCRM.

Overall very rare book in these days which speaks about business first of all and speaks with authority of "been there done that". As SugarCRM user myself I find this book extremely useful.
2 of 2 people found the following review helpful
5.0 out of 5 stars Implementing SugarCRM March 31 2006
By Timothy Haley - Published on
We're now in the process of implementing SugarCRM in our business and I've found this book to be an invaluable tool in helping us during this process.

The writing is clean and clear and the author has added some flavor to what can be a dry subject.

I would highly recommend it to anyone using or considering using SugarCRM in their business.
1 of 1 people found the following review helpful
1.0 out of 5 stars Not my first choice Nov. 18 2009
By A. Maro - Published on
Format:Paperback|Verified Purchase
I was surprised that nearly a third of the book had absolutely nothing to do with implementing SugarCRM, and the remaining sections were truly vague. If you want a book that describes generic concepts about what a CRM is and why you might want one, this book is for you. If you don't have a clue what a CRM system is, this book is a nice primer. In fact for the first third of the book, I believe it mentions other CRM products more often than Sugar.

If you are actually trying to implement SugarCRM and expect this book to show you how to change a single setting to customize it your way, you will be sorely disappointed. There are vague references to things like "use the admin panel to change user permissions" but nothing more detailed than that simple phrase - and very little of that.

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