In the Bubble: Designing in a Complex World [Hardcover]

"Design with a conscience: that's the take-home message of this important, provocative book. John Thackara, long a major force in design, now takes on an even more important challenge: making the world safe for future inhabitants. We need, he says, to design from the edge, to learn from the world, and to stop designing for, but instead design with. If everyone heeded his prescriptions, the world would indeed be a better place. Required readingrequired behavior." Don Norman, Nielsen Norman Group, author of Emotional Design

"An excellent new book... so push aside that colorful pile of photo-packed publications and pick up In the Bubble: Designing in a Complex World, in whose pages 'design' is understood to be more about process than product, more about systems and services than about surfaces and packages, more about work to do than things to buy." ArtsJournal.com

"I eagerly devoured every last page of John Thackara's lofty, captivating book." Bruce Sterling, author of The Hacker Crackdown and Tomorrow Now: Envisioning the Next Fifty Years

"If you've ever found yourself saying, 'bad TiVO,' design critic John Thackara is talking to you." Fast Company

"Thackara leaps nimbly from statistics to observations to anecdotes, from past to present to future, from energy to the environment, from the Burning Man Festival in Arizona to the Bombay Lunch Delivery program." Architectural Record

"I eagerly devoured every last page of John Thackara's lofty, captivating book." Bruce Sterling , author of The Hacker Crackdown and Tomorrow Now: Envisioning the Next Fifty Years

"If you've ever found yourself saying, 'bad TiVO,' design critic John Thackara is talking to you." Fast Company

"'To do things differently, we need to perceive things differently,' John Thackara writes. I agree! *In the Bubble* is the first strong, thoroughly documented statement on the importance of the local and the embedded in our fluid, hyper-connected world. A fundamental contribution to a new design culture."--Ezio Manzini, Milan Polytechnic, author of *The Material of Invention* and *Sustainable Everyday*

We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, In the Bubble: Designing for a Complex World.These are tough questions for the pushers of technology to answer. Our economic system is centered on technology, so it would be no small matter if "tech" ceased to be an end-in-itself in our daily lives.Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by the broadband communications, smart materials, wearable computing, and connected appliances that we're unleashing upon the world. We need to ask what impact all this stuff will have on our daily lives. Who will look after it, and how?In the Bubble is about a world based less on stuff and more on people. Thackara describes a transformation that is taking place now -- not in a remote science fiction future; it's not about, as he puts it, "the schlock of the new" but about radical innovation already emerging in daily life. We are regaining respect for what people can do that technology can't. In the Bubble describes services designed to help people carry out daily activities in new ways. Many of these services involve technology -- ranging from body implants to wide-bodied jets. But objects and systems play a supporting role in a people-centered world. The design focus is on services, not things. And new principles -- above all, lightness -- inform the way these services are designed and used. At the heart of In the Bubble is a belief, informed by a wealth of real-world examples, that ethics and responsibility can inform design decisions without impeding social and technical innovation.