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Inbound Marketing: Get Found Using Google, Social Media, and Blogs [Hardcover]

Brian Halligan , Dharmesh Shah , David Meerman Scott
5.0 out of 5 stars  See all reviews (3 customer reviews)
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Book Description

Oct 19 2009 0470499311 978-0470499313
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Frequently Bought Together

Inbound Marketing: Get Found Using Google, Social Media, and Blogs + The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Price For All Three: CDN$ 52.81

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Review

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."—Seth Godin, author of Meatball Sundae

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."—Guy Kawasaki, cofounder of Alltop, and author of Reality Check

From the Back Cover

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.

If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working.

Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." --Seth Godin, author of Meatball Sundae

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book." --Guy Kawasaki, cofounder of Alltop, and author of Reality Check

www.InboundMarketingBook.com


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Front Cover | Copyright | Table of Contents | Excerpt | Index
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5.0 out of 5 stars Very Practical Sep 20 2012
Format:Hardcover|Amazon Verified Purchase
Inbound Marketing was specific, to the point, and practical. It discusses what you need to concentrate on to get people to find your business, and goes into the perfect amount of detail. A must read.
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3 of 3 people found the following review helpful
Format:Hardcover
This book is written in easy to understand and easy follow language that anyone can make use of it, unlike some books that just drop resource names this book tells you which online tools are available to you and how to use them - right down to timing and customizing.

This book is great for anyone (more for newcomers to social media but everyone can learn something) trying to maximize their own web 'reach' that wants to increase traffic or customers to their site and increase their search engine ranking. They present a 'friendly' approach and preach web karma which helps you build relationships and then maximize on them. It is not a formula for over-night success, this builds a solid foundation to grow and learn on. What the book does remind you time and time again is that content is key - you should focus first and foremost on remarkable content (as to get others to remark upon it - in web parlance link to you, cite you and trackback to you.)

The To Do list at the end of each chapter / section makes it easy for you not to forget what you read and what to do. I read the book cover to cover away from the computer then after went through the To Do list from each chapter at the computer and found this incredibly helpful; I understood the big picture and could make sure my messages were clear when I did begin applying the tricks and tips to my pages and social outlets.
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1 of 1 people found the following review helpful
Format:Hardcover
The age of interrupt-driven Outbound Marketing is fast coming to an end. It is being replaced by Inbound Marketing, where vendors realize that it is far more effective to have interested customers & prospects find you. The key to being found is deceptively simple: 'Be Remarkable, Be Authentic, Be Connected'

Dharmesh Shah and Brian Halligan, founders of the remarkable Hubspot are the evangelists of this new era, and this book is the bible of Inbound Marketing. It is full of actionable tips and to-do lists that help marketers on their road to being found. It ties together all aspects of Inbound Marketing and outlines how to maximize the respective value of individual inbound Marketing tactics.

A must-read. A fast & entertaining read to boot.
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