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Product Description
Review
"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."—Seth Godin, author of Meatball Sundae
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."—Guy Kawasaki, cofounder of Alltop, and author of Reality Check
Product Description
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Inside This Book
(Learn More)
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Most helpful customer reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars
Easy to use To-Do-List Style Guide Anyone can Benefit From,
By
This review is from: Inbound Marketing: Get Found Using Google, Social Media, and Blogs (Hardcover)
This book is written in easy to understand and easy follow language that anyone can make use of it, unlike some books that just drop resource names this book tells you which online tools are available to you and how to use them - right down to timing and customizing.This book is great for anyone (more for newcomers to social media but everyone can learn something) trying to maximize their own web 'reach' that wants to increase traffic or customers to their site and increase their search engine ranking. They present a 'friendly' approach and preach web karma which helps you build relationships and then maximize on them. It is not a formula for over-night success, this builds a solid foundation to grow and learn on. What the book does remind you time and time again is that content is key - you should focus first and foremost on remarkable content (as to get others to remark upon it - in web parlance link to you, cite you and trackback to you.) The To Do list at the end of each chapter / section makes it easy for you not to forget what you read and what to do. I read the book cover to cover away from the computer then after went through the To Do list from each chapter at the computer and found this incredibly helpful; I understood the big picture and could make sure my messages were clear when I did begin applying the tricks and tips to my pages and social outlets.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Playbook for Getting Found by Your Prospective Customers,
By Chris Biber (Ottawa, Ontario) - See all my reviews
This review is from: Inbound Marketing: Get Found Using Google, Social Media, and Blogs (Hardcover)
The age of interrupt-driven Outbound Marketing is fast coming to an end. It is being replaced by Inbound Marketing, where vendors realize that it is far more effective to have interested customers & prospects find you. The key to being found is deceptively simple: 'Be Remarkable, Be Authentic, Be Connected'Dharmesh Shah and Brian Halligan, founders of the remarkable Hubspot are the evangelists of this new era, and this book is the bible of Inbound Marketing. It is full of actionable tips and to-do lists that help marketers on their road to being found. It ties together all aspects of Inbound Marketing and outlines how to maximize the respective value of individual inbound Marketing tactics. A must-read. A fast & entertaining read to boot.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.6 out of 5 stars (155 customer reviews) 52 of 54 people found the following review helpful
3.0 out of 5 stars
Good for beginners,
By Jeanne Yocum - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Inbound Marketing: Get Found Using Google, Social Media, and Blogs (Hardcover)
If you're brand new to the world of Internet marketing and social media, this is the book for you. The authors cover the essential topics in clear prose that is quick and easy to read. For someone who already has Facebook and Twitter accounts and knows about Digg and other bookmarking sites and perhaps even has a blog already, there is probably not much here that you don't already know. I would assume given their business that the authors know much more indepth information than they shared in this first book; I hope they get around to writing a second one for people with more social media experience.
61 of 71 people found the following review helpful
5.0 out of 5 stars
"Remarkable" book,
By Bhavana Musuluri - Published on Amazon.com
This review is from: Inbound Marketing: Get Found Using Google, Social Media, and Blogs (Hardcover)
I'm stealing one of the often used words in the book to define the book itself - remarkable. This book is fantastic and easy to read. As you read each chapter, the authors take you through each step in successfully marketing your products. This book is not filled with theories, but it rather cleverly explains each winning strategy which is relevant in this day and age, and then sums up each chapter with a list of things to do to implement the strategy. The best part is that anybody who is willing to invest time and brains can use this book as a reference and start creating value to their company immediately and of course build on it overtime. The book shows new techniques that doesn't require an old-school marketing guru with tens of years of experience. In fact, a person with a little bit of creativity can use this book to REALLY get customers and sell their products.Couple of other things that I liked about the book are the particular examples (other organizations/blog articles/etc) that were provided and the cartoons - who doesn't enjoy a chuckle every few pages? :-) Absolute bang for your buck and once you pick up the book, you will finish it! 29 of 32 people found the following review helpful
5.0 out of 5 stars
Great mainstream book about new marketing,
By Neil Davidson - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Inbound Marketing: Get Found Using Google, Social Media, and Blogs (Hardcover)
This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It's aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change - indeed, have already started to change in disconcerting ways - and who don't know what to do.The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) "ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain." "Inbound marketing" is clearly - and explicitly - inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it's also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world. But then it talks about what those skills are, what steps your employees need to take to get them and how you can track how they're doing. Each chapter contains a checklist of things you should do, right now, to start improving your inbound marketing. This is no dry textbook. It's full of anecdotes, some from the usual suspects (Whole Foods, Zappos and Barack Obama) but from others too: accounting software, a shutter manufacturer and a PR firm among others. It's well written, and there are cartoons too. Inbound marketing - get found using Google, social media and blogs is an excellent, mainstream introduction to new marketing. If you want to dip your toes into the cold water of social media then buy a copy. If you know all about social media then you almost certainly know people who need this book. Buy them a copy from Amazon. They'll love you for it. |
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