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Product Description
Product Description
A five-step strategy for turning a commodity into a necessity
When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process.
Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to:
* Create and sustain momentum: overcome organizational inertia and keep moving forward
* Develop habitual dependability: make consistency of performance a defining characteristic
* Connect continuously
* See the Big Picture Outcome: create compelling customer experiences
* Engage, Enchant, Enthrall: make magic in the marketplace
With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.
When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process.
Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to:
* Create and sustain momentum: overcome organizational inertia and keep moving forward
* Develop habitual dependability: make consistency of performance a defining characteristic
* Connect continuously
* See the Big Picture Outcome: create compelling customer experiences
* Engage, Enchant, Enthrall: make magic in the marketplace
With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.
From the Inside Flap
Intense business competition has made many products and services interchangeable, and made price the ultimate determinant for consumers. When customers know they can get the same product at a lower price from someone else, they will. That is, unless you give them something they can't get anywhere else. Indispensable shows businesses how to break out of the commodity trap and create customer loyalty that overcomes the power of pricing.
The Holy Grail of business is the customer so loyal that they'll do business with you and only you when it comes time to buy. The company that can build that relationship with its customers becomes truly indispensable to them—and destined for market dominance. In Indispensable, renowned business consultant Joe Calloway looks at how real companies have made their products and services indispensable to their customers, and how you can do the same in your business.
Using case studies, interviews, and real-world scenarios, Calloway reveals the Five Drivers of success that virtually all indispensable companies share:
- They create and sustain momentum, overcoming organizational inertia and moving forward constantly
- They develop habitual dependability and consistent performance for their customers
- They maintain a continuous connection by persistently communicating with their customers
- They adopt a big-picture perspective by understanding their own, and their customers', long-term goals
- They engage, enchant, and enthrall, giving their customers more than they need—and more than they expect
These Five Drivers are what take businesses to the next level of customer service performance. Calloway offers dozens of examples of how to develop these characteristics in your organization, and presents detailed case studies that help you put them into practice immediately. The book also includes dozens of real-world, effective ideas and tactics that you can borrow and use to design your own customer service initiative. Indispensable shows business leaders how to use customer service to build companies and brands that customers won't want to live without.
Inside This Book
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First Sentence
If you were to list categories and say to me, "Quick, give me a name!" it would go something like this: Advertising agency: Engel Creative-They're the only ad agency I've used for 20 years. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
If you were to list categories and say to me, "Quick, give me a name!" it would go something like this: Advertising agency: Engel Creative-They're the only ad agency I've used for 20 years. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
Definitely a must read!,
By CoraMarie Clark (Calgary, Canada) - See all my reviews
This review is from: Indispensable: How To Become The Company That Your Customers Can't Live Without (Hardcover)
Joe Calloway is a brilliant thinker, author and speaker! His thoughts on how to become 1ndispensable are practical, stimulating truths that few take the time to either think through or consistently act on. Joe's writing style is engaging and energizing, inspiring the reader to build on the Five Drivers in our businesses so that we can become the company our customers can't live without. My mind is racing, considering the multitude of opportunities that when acted upon will create profound results... I highly recommend this book.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.6 out of 5 stars (11 customer reviews) 12 of 12 people found the following review helpful
5.0 out of 5 stars
Fabulous ideas backed up by case studies,
By Business Book Skeptic "Gloria" - Published on Amazon.com
This review is from: Indispensable: How To Become The Company That Your Customers Can't Live Without (Hardcover)
When I saw the raving testimonials on the back cover by executives from Saks Fifth Avenue, Volvo, Tractor Supply, and Quill Corporation, I was dubious. What could be so great about this book? I'm a believer. From understanding how to compete against the "lowest price" provider to unique case studies ranging from a revolutionary bank and W Hotels to a pancake restaurant and selling guru Geoffrey Gitomer (Little Red Book of Selling), Calloway has written a compelling business book that will force you to examine your own business in a way that inspires performance improvement. Those who haven't spent time "in the trenches" of business or management probably won't get it, but for those who have to constantly find ways to improve productivity - this is the book to read this year. You won't find a book with more practical or engaging case studies anywhere.
9 of 9 people found the following review helpful
5.0 out of 5 stars
An Excellent Book,
By John B. Spence "Making the very complex... Aw... - Published on Amazon.com
This review is from: Indispensable: How To Become The Company That Your Customers Can't Live Without (Hardcover)
I read dozens of business books each year, and have more than 40 "customer service / customer focus" books sitting on the shelf next to my desk -- but I would easily put this book in my top 3! Very well written, great ideas, real-life examples -- all delivered in a lively, honest - even fun format. I have read Joe's other book too (How to become a category of one) -- also a book full of super ideas. This book is absolutely worth buying and reading.I highly recommend "Indispensable" -- I liked it so much I gave copies to all my staff and a few of my top clients! John Spence --- www.johnspence.com 8 of 8 people found the following review helpful
5.0 out of 5 stars
Read this book!,
By Roger E. Herman - Published on Amazon.com
This review is from: Indispensable: How To Become The Company That Your Customers Can't Live Without (Hardcover)
Meet Joe Calloway, a consultant on branding and competitive positioning. He's delightfully candid, direct, instructive, and stimulating. As you read this book, you will get to know Calloway as a human and consumer with feelings...that certainly come out in this text. I thoroughly enjoyed page after page of stories of how companies become indispensable...or not. The conversational tone is captivating and motivating.You'll read about the Five Drivers: create and drive momentum, develop habitual dependability, continuous connection, big picture outcome, and engage, enchant, and enthrall. The chapters illuminate these drivers and deliver even more. I found myself looking at my business relationships much differently-both as a consumer and as a deliverer of goods and services. Between Calloway's lessons, countless examples, and case studies is an intricate fabric of a clear message. Be indispensable or lose to the competition. I won't tell you more details-there's too much to try to convey the depth of this book in a review. Read it. Expect to be thoroughly engaged by this book, eager to return to it every time you put it down. And, expect to send it to someone who really needs it when you're finished! |
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