|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
Frequently Bought Together
Product Details
|
Product Description
Review
“This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.” –ROGER FISHER, Director, Harvard Negotiation Project, Co-author of “Getting to Yes.”
“For marketers, it is among the most important books written in the last 10 years.” –JOURNAL OF MARKETING RESEARCH
“The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row.” –GREG RENKER, President, Guthy-Renker
“It would be marvelous reading for students taking Social Psychology.” –DAVID MYERS, Hope College
“The book is tremendously entertaining and very popular with students. It makes excellent reading for a Consumer Behavior or Advertising class.” –ALAN J. RESNIK, Portland State University
“INFLUENCE should be required reading for all business majors.” –JOURNAL OF RETAILING
Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
5.0 out of 5 stars
Clear, Concise, Concrete,
This review is from: Influence: Science and Practice (Paperback)
A sharply written, well-referenced and practical guide to applying the discoveries of behavioural psychology to daily life. By the end of the first chapter I had already taken away several useful strategies to apply in my work and personal relationships. More social scientists should take their duty to transfer their knowledge to lay audiences as seriously as Robert Cialdini does.
5.0 out of 5 stars
Great book,
By
This review is from: Influence: Science and Practice (Paperback)
Really interesting book about all this things who running hide in our minds, and influence our decisions.
0 of 1 people found the following review helpful
5.0 out of 5 stars
Please release an audio version of this book!,
By Nothing really matters "n_r_m" (Ottawa, Ontario, Canada) - See all my reviews
This review is from: Influence: Science and Practice (Paperback)
For many those of us with busy careers and family lives, the only practical way to read a book is by listening to the audio version during commuting time.I'd love to read "Influence", which I understand to be a very well-regarding business book, but it will never happen until an audio version is released. Come on, publisher, make it happen! I promise to buy two copies!
Share your thoughts with other customers: Create your own review
Want to see more reviews on this item?
|
|
Listmania!
|
|
Look for similar items by category
- Books > Business & Investing > Management & Leadership > Leadership
- Books > Business & Investing > Management & Leadership > Management
- Books > Business & Investing > Marketing & Sales > Marketing
- Books > Business & Investing > Marketing & Sales > Sales & Selling
- Books > Business & Investing > Skills > Negotiating
- Books > Health, Mind & Body > Psychology & Counseling > Applied Psychology
- Books > New & Used Textbooks > Business & Finance > Management
- Books > New & Used Textbooks > Business & Finance > Marketing
- Books > New & Used Textbooks > Business & Finance > Sales
- Books > New & Used Textbooks > Social Sciences > Psychology
- Books > Professional & Technical > Business Management > Management & Leadership > Leadership
- Books > Professional & Technical > Business Management > Management & Leadership > Management
- Books > Professional & Technical > Business Management > Management & Leadership > Negotiating
- Books > Professional & Technical > Business Management > Marketing & Sales > Marketing
- Books > Professional & Technical > Business Management > Marketing & Sales > Sales & Selling
Look for similar items by subject
Feedback
|
