Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Influence should be required reading for all business majors. (Journal of Retailing)
This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)
The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology) --This text refers to an alternate Paperback edition.
I must say book quality is not as I expected. Font size is smaller than the original which makes it harder to read.Published 1 month ago by Jalal Ali
This was by far one of the best marketing books I have ever read. It was simple, clear and straight forward. Read morePublished 1 month ago by Lavan
This is a very good book about an influence that we are experiencing from many sources in a real life and about the influence that we have on each other without knowing it. Read morePublished 2 months ago by friend
Great book, I highly recommend it.
I also have the audio book, which is very good as well.
My one complaint about the book is that the printing/paper/ink/layout... Read more
Reading this book has definitely shaped how I interact with others. It has also made me more cognizant of my own decision making behaviour. Read morePublished 8 months ago by Sempai
the book is well laid out and the information easy to follow. The interesting part of the book is becoming aware of how we are so easily influenced in making - what we think - are... Read morePublished 9 months ago by bruce phillips