From Amazon
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
--This text refers to an out of print or unavailable edition of this title.
Review
For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research )
Influence should be required reading for all business majors. (Journal of Retailing )
This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine )
The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology )
Influence should be required reading for all business majors. (Journal of Retailing )
This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine )
The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology )
About the Author
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
