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From Amazon
Chapter 1 of Information Rules begins with a description of the change brought on by technology at the close of the century--but the century described is not this one, it's the late 1800s. One hundred years ago, it was an emerging telephone and electrical network that was transforming business. Today it's the Internet. The point? While the circumstances of a particular era may be unique, the underlying principles that describe the exchange of goods in a free-market economy are the same. And the authors, Carl Shapiro and Hal Varian, should know. Shapiro is Professor of Business Strategy at the Haas School of Business at UC Berkeley and has also served as chief economist at the Antitrust Division of the Justice Department. Varian is the Dean of the School of Information Management and Systems at UC Berkeley. Together they offer a deep knowledge of how economic systems work coupled with first-hand experience of today's network economy. They write:
Sure, today's business world is different in a myriad of ways from that of a century ago. But many of today's managers are so focused on the trees of technological change that they fail to see the forest: the underlying economic forces that determine success and failure.Shapiro and Varian go to great lengths to purge this book of the technobabble and forecasting of an electronic woo-woo land that's typical in books of this genre. Instead, with their feet on the ground, they consider how to market and distribute goods in the network economy, citing examples from industries as diverse as airlines, software, entertainment, and communications. The authors cover issues such as pricing, intellectual property, versioning, lock-in, compatibility, and standards. Clearly written and presented, Information Rules belongs on the bookshelf of anyone who has an interest in today's network economy--entrepreneurs, managers, investors, students. If there was ever a textbook written on how to do business in the information age, this book is it. Highly recommended. --Harry C. Edwards
From Booklist
In this day and information age, it is all about those who are able to utilize the information they have to maximize potential, and these two University of California, Berkeley, professors have assembled the guide to do just that. The nuts-and-bolts approach to finding ways to differentiate one's product from all the others, and a how-to guide to simplify and improve customer interface, are both helpful, and the idea of managing intellectual properties to maximize value is infinitely superior to just protecting them from competitors. Some of the information delves into building positive feedback for the product, and every businessperson probably needs to know some of the legal ins and outs of building alliances and the ramifications of competition. Shapiro and Varian seem to be targeting the hard-core student of business here (not the casual browser); their approach is extremely thorough, and there is much practical information for those willing to wade through the information rules. Joe Collins
Inside This Book
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First Sentence
As the century closed, the world became smaller. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
As the century closed, the world became smaller. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
The Best Among Analysis of Network Economy,
By K M (Hong Kong) - See all my reviews
This review is from: Information Rules: A Strategic Guide to the Network Economy (Hardcover)
It was astounded by what descriped in the opening of the book: at first, the events seem to be at the current, but then they were happened at the last turn of century!It is still the best anlaysis of network economy among 5 books that I read about, though 2 of which are also from Harvard. This book just touches the heart of network economy, and it gives me a lot to further analyze the continuous economics events happening in the globe.
4.0 out of 5 stars
Fascinating,
By
This review is from: Information Rules: A Strategic Guide to the Network Economy (Hardcover)
I read this for an information-age econ class I'm taking, and I really liked it. The authors refute the idea that traditional economic rules don't apply to the age of computers, information trading and cyber sales. They make a convincing case that it's all the same econ, just a new application, and I learned a great deal from it about both the traditional models and the economics of selling information. I really recommend it for anyone. It's very readable, accessible and cogent.
5.0 out of 5 stars
Keep this Network Economy strategic guide close to your hand,
This review is from: Information Rules: A Strategic Guide to the Network Economy (Hardcover)
You will have to come back to it many times to improve continually your understanding and practices in the network economy... Invest money and time in "Information Economy, a Strategic guide to the Network Economy" is a real good investment as it gives you guide lines to understand deeply the emerging Network Economy but also how to deal strategically with the main encountered issues: pricing, versioning, rights management, lock-in approaches, and information policy.Even if Carl Shapiro and Hal R Varian are saying that: "Technology changes, Economics laws do not" their careful analysis on networks and positive feedback is conducting them to write "Strategy in network markets is distinct from strategy in markets for information content, not to mention traditional industrial markets". In network markets positive feedback based on Metcalfe's Law - the value of a network goes up as the square of the number of users - makes the strong grow stronger ... and the weak grow weaker. To maximize your return you need to find the balance between openness and control, compatibility and performance and to be ready to build alliances, to battle for standardization on your own or with partners... "It is not enough to have the best product, you have to convince customers that you will win" is a crucial idea to apply in the network economy to ignite a positive feedback and reach the critical mass necessary to fuel explosive growth. The authors are presenting, through real-life examples including the Microsoft Netscape browser battle , a complete battlefield with maps of strategies and tactics to win and stay in the network economy. Keep this guide close to your hand, as it will become your better source of knowledge to be at the forefront of the New Economy. Personally I plan to re-read this book on regular basis to make sure to extract all the richness the authors have put in.
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