Information Technology-Enabled Global Customer Service Hardcover – Jul 1 2002
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About the Author
Tapio Reponen is a professor of Information Systems at Turku School of Economics and Business Administration, Finland. Currently he is the Rector of the School. He has earned his B.Sc. degree in 1970, M.Sc. degree in 1973 and D.Sc. (Econ.) in 1977 from Turku School of Economics. He has been publishing in Scandinavian Journal of Management, The Journal of Strategic Information Systems, International Journal of Information Systems, Information Resources Management Journal, Higher Education Policy, European Journal of Operations Research, in edited books and in conference proceedings. He has been an Associate Editor in Management Information Systems Quarterly and in the editorial board of Journal of Strategic Information Systems, Journal of Information Technology Management, Business Change and Re-engineering, and Information & Management.
Inside This Book(Learn More)
This chapter focuses on the concept of Electronic Customer Relationship Management (eCRM) in the context of a business-to-business marketing environment. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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