- Hardcover: 224 pages
- Publisher: McGraw-Hill; 1 edition (Jan 11 1996)
- Language: English
- ISBN-10: 0844233242
- ISBN-13: 978-0844233246
- Product Dimensions: 24.1 x 18.3 x 2.5 cm
- Shipping Weight: 726 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #2,367,291 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
From Booklist
In their book Values-Based Leadership (1994), Kuczmarski and his wife, Susan, exhorted managers to make "values" a part of organizational mission and corporate strategy. Now he returns to another interest, earlier addressed in Managing New Products (1988). He makes the case that innovation is not only a process but also a mindset. He shows that those companies that gain competitive advantage are those that take risks and understand that failure can be an acceptable consequence of risk. Kuczmarski argues that successful innovation leads to increased earnings, higher stock prices, greater employee and customer satisfaction, and global competitiveness, and he provides tools and techniques for "inspiring innovation and making it work." This book is published in conjunction with the American Marketing Association. David Rouse
Book Description
Give your students the edge in the marketplace--the ability to understand and manage the process of innovation and new product development, the force driving today's economy. This book introduces a strategic, results-oriented program that helps students understand how to develop and foster an innovation mindset among everyone in an organization. It discusses how to overcome the aversion to risk that typically impedes the innovation process, along with techniques on how to link innovation to corporate strategies.
Inside This Book
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First Sentence
If you are like most CEOs, you are in a state of denial. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
If you are like most CEOs, you are in a state of denial. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
Create your own innovation mindset with a great roadmap,
By A Customer
This review is from: Innovation (Hardcover)
The author doesn't pull any punches. From telling you to throw out the new products list, to celebrating failures, to laying innovation responsibility in the lap of the CEO, he gets right to the point about what has to happen for innovation to suceed and thrive in any company. Great organization, step by step here is what you have to do, emphasis on quantifying results and great analogies makes this book valuable and easy to read. More importantly, you can use it to get innovation started today. Page after page gives the reader insights into "so that's why innovation is not working in my company". Finally, focus on long term senior management leadership and risk taking for sucessful innovation shows that the author writes from hard won experience. Sucessful innovation is an increasing part of every company's future and this book belongs in your toolkit.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (1 customer review) 6 of 7 people found the following review helpful
5.0 out of 5 stars
Create your own innovation mindset with a great roadmap,
By A Customer - Published on Amazon.com
This review is from: Innovation (Hardcover)
The author doesn't pull any punches. From telling you to throw out the new products list, to celebrating failures, to laying innovation responsibility in the lap of the CEO, he gets right to the point about what has to happen for innovation to suceed and thrive in any company. Great organization, step by step here is what you have to do, emphasis on quantifying results and great analogies makes this book valuable and easy to read. More importantly, you can use it to get innovation started today. Page after page gives the reader insights into "so that's why innovation is not working in my company". Finally, focus on long term senior management leadership and risk taking for sucessful innovation shows that the author writes from hard won experience. Sucessful innovation is an increasing part of every company's future and this book belongs in your toolkit.
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