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Product Description
From Publishers Weekly
Copyright 2003 Reed Business Information, Inc.
From AudioFile
This is a book about how to create new growth in business. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
3 of 3 people found the following review helpful:
1.0 out of 5 stars
Another Fad Business Book,
By A Customer
This review is from: The Innovator's Solution: Creating and Sustaining Successful Growth (Hardcover)
Alas for those of us who exist in the real world. It is demonstrably untrue that most of the major companies in the industry lost their leads to their competition because of "disruptive" technology. 32-bit OS/2 lost to a 16-bit shell riding on top of an 8-bit OS core (Windows 3.X). You might claim the PC was a "disruptive" system, but Dell is certainly no innovator, nor was Compaq nor was Gateway nor were any of the cloners. They just were more efficient manufacturers, hardly a disruptive "technology." Novell did not lose to NT because NT was disruptive; it lost because it actively discouraged third-party application development and refused to add a GUI to NetWare years after it was clear people wanted one. The Mac was "disruptive" yet a second-rate imitation ended up owning the GUI roost. MicroPro once owned word processing but failed because of an internal positioning war. Ashton-Tate crashed and burned because of a PR fiasco. WordPerfect introduced a stinker of a Windows product just as the market was turning to Windows because the head of the company didn't want to force his best programmers to leave their DOS code bases. CA has flourished by buying dying mainframe companies and milking installed bases. Borland nearly died by pursuing object-oriented programming, arguably a disruptive technology, and held up releases of its core products while it innovated itself into irrelevance. What does any of this have to do with disruption?The disk drive industry the authors used in "Dilemma" is not very disruptive; rather, it represents an industry that makes steady incremental progress on an underlying technology that has not changed since the 60's; spinning platters coated in metal oxides over which a metal boom rides reading data from magnetically charged particles. This has always been a commodity-driven industry, margins are intrinsically slim, and the key to success is managing the inventory flow as you move to a next generation of smaller, more densely packed platters. A well-run company can handle this and continue to make money at a nice clip if its internal business processes are geared to do this efficiently; Intel is the prime example. Is the Pentium 4 a "disruptive" chip? Hardly, but it makes Intel a lot of money! Is the Opteron more disruptive? Probably, but is AMD rolling in dough? Nope. Going back in time, was the 8086 more disruptive than the Motorola 68000? Nope. Who won that war? Intel. How? Crush, a marketing and sales program. Is this an example of "disruptive" technology? People continue to fall for these fad theories which simply don't track back to events as they actually occurred.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A critical tool to understand and succeed with innovation,
By
This review is from: The Innovator's Solution: Creating and Sustaining Successful Growth (Hardcover)
I rate business books on how well they help me understand the business and industry I work in, and at that score, I found The Innovator's Solution to be an extremely valuable book. It builds upon Clayton Christensen's previous book, The Innovator's Dilemma, which showed the paradox that well managed companies that listen to customers, and target the most attractive markets are often blind sided by disruptive change. While The Innovator's Dilemma described the phenomena, The Innovator's Solution is the business playbook to capitalize on it. The authors categorize business innovations into two types: Sustaining innovations target demanding, high-end customers with better performance than previously available, and disruptive innovations that introduce a product or service to new or less demanding customers, usually by providing a new level of convenience, or similar performance at a lower price. Christensen and Raynor argue that both innovations are important to companies, although disruptive innovations are the ones that have the greater potential for growth. Unfortunately, disruptive innovations are difficult to identify, and as the authors demonstrate, often are not properly confronted and dealt with by managers. This book shows how businesses can identify the nature of innovations, and how best to allocate resources and plan strategically depending on whether an innovation is sustaining or disruptive. The authors draw on a large body of case histories and business theory to present a compelling case. It differs from most business books by establishing a model, and then testing the predictions and limits of the model. For that reason alone, it is more valuable than the typical management book, which simply documents what was successful elsewhere, without a real analysis as to the reasons and limitations of this success. I work in sales and marketing for a niche optical test and measurement company and this book allowed me to identify the sustaining and disruptive innovations occurring in this industry. The Innovator's Solution will help me to make my company more successful, and I expect it will have the same effect for you.
4.0 out of 5 stars
Kevs view,
By
This review is from: The Innovator's Solution: Creating and Sustaining Successful Growth (Hardcover)
I found that the author identified many challenges that I experience as a small business owner. A good use of familiar companies as examples of both failure and success make this book identifiable to any size organization as the challenges are applicable to small, medium and large businesses. The remedies and solutions that are offered are realistic and doable. I would recommed this book as an entry to mid level manager's aid.
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