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Insanely Great
 
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Insanely Great [Paperback]

Steven Levy (Author)
4.0 out of 5 stars  See all reviews (37 customer reviews)

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Paperback, Jun 8 2000 --   -- --

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From Amazon

Back in the early 1980s, word spread about an inviting little personal computer that used something called a mouse and smiled at you when you turned it on. Steven Levy relates his first encounter with the pre-released Mac and goes on to chronicle the machine that Apple developers hoped would "make a dent in the universe." A wonderful story told by a terrific writer (Levy was the longtime writer of the popular "Iconoclast" column in MacWorld; he's now a columnist with Newsweek, the birth and first ten years of the Macintosh is a great read. --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly

This sensible and entertaining book outlines "how technology, serendipity, passion, and magic combined to create . . . the most important consumer product in the last half of the twentieth century: the Macintosh computer." Levy ( Hackers: Heroes of the Computer Revolution ) describes the travails that beset Apple, the company run by Steven Jobs that created the Mac--"dippy new-age culture," a "mission from God" mentality and a Silicon Valley image. "What's the difference between Apple and Boy Scouts?" he queries, reviving a long-running joke. Answer: "The Boy Scouts have adult supervision." And Levy's view of Jobs himself seems reasonable: "a con man," and "a slick marketer" whose impulsive management style and overbearing ego "drove people crazy." As the author recounts, in 1985 Apple's directors forced Jobs out; he left Apple while creating a new comuter company, Next. "It made no dent in the universe," Levy reports. John Sculley replaced Jobs, but he too was relieved of his position as CEO in 1993, when Apple's directors judged him "too much a visionary." This solid work adroitly covers the information age.
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Customer Reviews

37 Reviews
5 star:
 (14)
4 star:
 (13)
3 star:
 (7)
2 star:
 (2)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
4.0 out of 5 stars (37 customer reviews)
 
 
 
 
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5.0 out of 5 stars I for "Internet", July 5 2003
By 
ferlop (Hackensack, NJ) - See all my reviews
This review is from: Insanely Great (Paperback)
Once upon a time, a guy named Steve had a vision: to take IBM's place in the computer industry. Not by copying IBM's ideas as Michael Dell did. No. By innovating...
Steve Jobs, a charismatic and driven individual, who wears the same outfit so he doesn't have to waste his time deciding what to wear, and who once was exiled from his own company, came back. Although many critics always thought of Jobs as an opportunistic individual, more than creative and visionary, and labeled him as a "One Hit Wonder" was able to make a "Come Back." This book tells the story of the first Mac, the one that only a few people knew about, and then, it takes you through a journey of one of the greatest companies ever founded: Apple, Inc. The story that almost wasn't told. After years of mismanagements and senior executives not understanding what Apple Computers was all about, Steve Jobs returned not just to save the company, but also to redirect where the company was headed. As many people said, "Apple was off track," and it was, it really was. However, Jobs' return not only brought blood back to Apple, but also put them on the black ink once again.
Before picking up this book, ensure that you have enough time to read it all at once. You won't be able o put it down. If you are a Mac fan, or if you are just interested in knowing a bit more of what Apple has gone through, this book is for you.
Enjoy it!
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5.0 out of 5 stars Fast, furious, and full of excitement, Dec 27 2002
By 
J. M. Enzer "Black Rock Citizen" (San Francisco, CA United States) - See all my reviews
(REAL NAME)   
This review is from: Insanely Great: The Life and Times of Macintosh, the Computer that Changed Everything (Paperback)
People who read this are in for an evening of excitement and fun. It's like a pulp fiction story for the silicon age.
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4.0 out of 5 stars Sould of a new Macintosh, Nov 30 2002
This review is from: Insanely Great (Paperback)
Steven Levy, author of Hackers, reprises his examination of the high-tech industry with a close-up on the making of the Macintosh. Levy retells the story of the Macintosh's genesis, its influence from research at Xerox PARC, the ill-fated Apple Lisa and finally its painful birth. This is not a classic business book and really doesn't cover the rise and fall of Apple or it's CEOs in any great detail. Instead this is a more intimate story of the people who helped make the Macintosh. If you liked "Soul of a New Machine" you'll love this book.
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