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Insanely Simple: The Obsession That Drives Apple's Success [Paperback]

Ken Segall
4.6 out of 5 stars  See all reviews (5 customer reviews)

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Paperback, Feb. 1 2012 --  

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3 of 4 people found the following review helpful
By Robert Morris HALL OF FAME TOP 10 REVIEWER
Format:Hardcover
As Hannibal Lector explains to Clarice Starling in The Silence of the Lambs, the Roman emperor and philosopher, Marcus Aurelius, endorsed the idea of focusing on the essence of a subject. The French later formulated the concept of the précis. Still later, Oliver Wendell Holmes observed, "I would not give a fig for simplicity on this side of complexity but I would give my life for simplicity on the other side of complexity." All this serves to create a context, a frame of reference, for Ken Segall's brilliant analysis of what drove Steve Jobs to create an insanely great company that continues to produce insanely great products.

As Segall explains, "Simplicity doesn't spring to life with the right combination of molecules, water, and sunlight. It needs a champion - someone who's willing to stand up for its principles and strong enough to resist the overtures of Simplicity's evil twin, Complexity. It needs someone who's willing to guide a process with both head and heart." These are among the passages, themes, and concepts that caught my eye throughout Segall's lively and eloquent narrative:

o Standards Aren't for Bending (Pages 15-16)
o Small Groups = Better [Collaborative] Relationships (35- 38)
o The Perils of Proliferation (52-54)
o Thinking Different vs. Thinking Crazy (74-77)
o Simplicity's Unfair Advantage (93-95)
o Never Underestimate the Power of a Word (123-125)
o Death by Formality (132-135)
o Technology with Feeling (138-140)
o Ignoring the Naysayers: Inventing the Apple Store (180-184)

I have read all of the books written about Steve Jobs and Apple and reviewed most of them.
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3.0 out of 5 stars Interesting, but repetitive April 14 2014
Format:Paperback|Verified Purchase
This is an interesting look into some of Apple's big moments. Ken Segall obviously has experience with Steve Jobs and the overall point of the book is an interesting perspective.

That being said, after a while it does become repetitive. We GET that Apple tries to be simple, and since that's the title of the book, he doesn't need to emphasize this over and over again.

I'd recommend it if you're interested in the subject
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5.0 out of 5 stars Wish my Company would think this way Jan. 22 2014
Format:Kindle Edition|Verified Purchase
Ahhhh The beauty of Apple's corporate, marketing and design philosophy. JUST WOW! Makes me understand the power of Vision and sticking to it means a lot of NO. Wish my company would streamline and realize that complicated is cumbersome. I LOVED THIS BOOK and am incorporating it into my personal strategy for a satisfying life.
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5.0 out of 5 stars Thrilled to receive it !!!! Jan. 4 2014
Format:Hardcover|Verified Purchase
Once again this book was purchased as a Christmas gift for my son who is an Apple employee and he was thrilled to receive it . On his behalf it is a 5.
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5.0 out of 5 stars Interesting read Nov. 24 2013
By GP
Format:Kindle Edition|Verified Purchase
Very good to see the opinions and experiences of someone closely tied to the inner circle at Apple yet separate. Some very good insights
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