Insanely Simple: The Obsession That Drives Apple's Success and over one million other books are available for Amazon Kindle. Learn more
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Insanely Simple: The Obsession That Drives Apple's Success Paperback – Feb 1 2012


See all 7 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback, Feb 1 2012
CDN$ 13.11 CDN$ 0.39

Best Canadian Books of 2014
Stone Mattress is our #1 Canadian pick for 2014. See all

Customers Who Bought This Item Also Bought



Product Details

  • Paperback
  • Publisher: Portfolio (Feb. 1 2012)
  • Language: English
  • ISBN-10: 0670921181
  • ISBN-13: 978-0670921188
  • Product Dimensions: 15.3 x 1.7 x 23.4 cm
  • Shipping Weight: 322 g
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #985,135 in Books (See Top 100 in Books)

Inside This Book (Learn More)
Browse and search another edition of this book.
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Customer Reviews

4.6 out of 5 stars
5 star
4
4 star
0
3 star
1
2 star
0
1 star
0
See all 5 customer reviews
Share your thoughts with other customers

Most helpful customer reviews

3 of 4 people found the following review helpful By Robert Morris HALL OF FAMETOP 10 REVIEWER on June 16 2012
Format: Hardcover
As Hannibal Lector explains to Clarice Starling in The Silence of the Lambs, the Roman emperor and philosopher, Marcus Aurelius, endorsed the idea of focusing on the essence of a subject. The French later formulated the concept of the précis. Still later, Oliver Wendell Holmes observed, "I would not give a fig for simplicity on this side of complexity but I would give my life for simplicity on the other side of complexity." All this serves to create a context, a frame of reference, for Ken Segall's brilliant analysis of what drove Steve Jobs to create an insanely great company that continues to produce insanely great products.

As Segall explains, "Simplicity doesn't spring to life with the right combination of molecules, water, and sunlight. It needs a champion - someone who's willing to stand up for its principles and strong enough to resist the overtures of Simplicity's evil twin, Complexity. It needs someone who's willing to guide a process with both head and heart." These are among the passages, themes, and concepts that caught my eye throughout Segall's lively and eloquent narrative:

o Standards Aren't for Bending (Pages 15-16)
o Small Groups = Better [Collaborative] Relationships (35- 38)
o The Perils of Proliferation (52-54)
o Thinking Different vs. Thinking Crazy (74-77)
o Simplicity's Unfair Advantage (93-95)
o Never Underestimate the Power of a Word (123-125)
o Death by Formality (132-135)
o Technology with Feeling (138-140)
o Ignoring the Naysayers: Inventing the Apple Store (180-184)

I have read all of the books written about Steve Jobs and Apple and reviewed most of them.
Read more ›
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Paperback Verified Purchase
This is an interesting look into some of Apple's big moments. Ken Segall obviously has experience with Steve Jobs and the overall point of the book is an interesting perspective.

That being said, after a while it does become repetitive. We GET that Apple tries to be simple, and since that's the title of the book, he doesn't need to emphasize this over and over again.

I'd recommend it if you're interested in the subject
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Kindle Edition Verified Purchase
Ahhhh The beauty of Apple's corporate, marketing and design philosophy. JUST WOW! Makes me understand the power of Vision and sticking to it means a lot of NO. Wish my company would streamline and realize that complicated is cumbersome. I LOVED THIS BOOK and am incorporating it into my personal strategy for a satisfying life.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Hardcover Verified Purchase
Once again this book was purchased as a Christmas gift for my son who is an Apple employee and he was thrilled to receive it . On his behalf it is a 5.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
By GP on Nov. 24 2013
Format: Kindle Edition Verified Purchase
Very good to see the opinions and experiences of someone closely tied to the inner circle at Apple yet separate. Some very good insights
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.

Look for similar items by category


Feedback