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Inside Apple: How America's Most Admired--and Secretive--Company Really Works Hardcover – Jan 22 2012


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Product Details

  • Hardcover: 240 pages
  • Publisher: Business Plus (Jan. 22 2012)
  • Language: English
  • ISBN-10: 9781455512157
  • ISBN-13: 978-1455512157
  • ASIN: 145551215X
  • Product Dimensions: 2.8 x 15.3 x 22.5 cm
  • Shipping Weight: 612 g
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #139,441 in Books (See Top 100 in Books)


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2 of 2 people found the following review helpful By @maxbmtl on March 24 2012
Format: Hardcover
There's no end to Apple junkies curiosity toward the company. The usual Apple books used to focus on Steve Jobs persona and legacy. This one takes us a step further into Cupertino's head office. Adam Lashinsky leads us into the mechanics of Apple secretive internal affairs. This is the farthest the general public can peek inside Apple without getting nailed by security guards.
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1 of 1 people found the following review helpful By Dr. Bojan Tunguz TOP 50 REVIEWER on June 16 2013
Format: Hardcover
As a longtime fan of Apple’s products, I’ve read a lot about this iconic company over the years. Apple’s willingness to break with the traditions is legendary, and it’s this revolutionary aspect of its products that has earned it the iconoclastic reputation that it has. Most of this revolutionary zeal, and Apple’s overall approach to business, was, of course, based in the particular vision of Steve Jobs, its founder and the CEO during some of the company’s most successful days. My own understanding of Apple’s esthetic and business approach was too based on numerous articles and books on Steve Jobs that I’ve read over the years. However, with his passing, the questions of how well will the company be able to carry on with his legacy and success will persist for some time. In order to better understand what is at stake, it’s important to take a closer look at the Apple itself, going beyond the man that was synonymous with it for many decades of its existence.

“Inside Apple” is a book that, as the title suggests, pulls the curtain ever so slightly away from Apple’s recondite inner workings and exposes those innards to the wider world. Apple is notoriously secretive about all aspects of its work, and this attitude of secrecy has a spell even over its former workers. Consequently, it has not been easy to gather valuable and verifiable information about the inside workings of Apple. This book, however, manages to present a very convincing and cogent view of what makes Apple unique. It shows how Apple’s business and management styles go against almost all business school wisdom that has been taught over the past several decades.
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By sarah gayer on Jan. 16 2014
Format: Hardcover Verified Purchase
Really interesting learned a lot about Steve Jobs and the type of person he was. He was a genius. Hopefully Apple will continue to innovate now that he is gone.
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2 of 3 people found the following review helpful By Dennis Madison TOP 500 REVIEWER on May 2 2013
Format: Kindle Edition Verified Purchase
If you are a devout fan of Apple then this book isn't for you. If you want a non-fanboy account of how Apple really works then this is a great read. I'm not saying that this is an anti-Apple book, but the author tells it like it is when it comes to how Apple conducts itself. This book is also not an Apple-bashing book. The author aptly describes how successful Apple has been and how their business practices has moved the company into the powerhouse it currently is.
If you have any interest in business and tech you can't help but to respect Apple and this books give great insight into how it's been accomplished using both ground-breaking business tactics as well as more questionable, and some may say unethical, tactics.
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1 of 4 people found the following review helpful By Frank L. on May 1 2012
Format: Hardcover
Some of the insider stories and descriptions of Apple's internal workings are fascinating. And if the author had stuck to that (or even mostly to that), this would have been an enjoyable book. Unfortunately, for every sentence of interesting fact, there are two ranting about how terrible Apple and Steve Jobs are/were. I don't know what injustice the author was done by Apple to be so bitter (that would have been an interesting story no doubt) but his hostility keeps seeping though and ruins the book.

I'm sure the author feels like he's justified his rants but I wish he would have trusted his stories to stand for themselves and let readers form their own opinions. As it is, half the book reads like a 10-year-old calling another kid a jerk on the playground.
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