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Inside Apple: How America's Most Admired--and Secretive--Company Really Works Audio CD – Audiobook, Unabridged


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Product Details

  • Audio CD
  • Publisher: Business Plus; Unabridged edition (Jan. 25 2012)
  • Language: English
  • ISBN-10: 1611130956
  • ISBN-13: 978-1611130959
  • Product Dimensions: 13.3 x 2.5 x 14.6 cm
  • Shipping Weight: 159 g
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #968,683 in Books (See Top 100 in Books)

Product Description

Review

Adam Lashinsky, one of America's best and most diligent technology reporters, has produced a fascinating glimpse inside Apple as it makes its transition into the post-Jobs era. It's filled with colorful reporting and smart analysis that offer lessons not just about Apple but about creative business leadership in general.—Walter Isaacson, author of Steve Jobs

Frankly, a business book hasn't grabbed me like that in a long-time.
Bob Sutton, author of Good Boss, Bad Boss and The No Asshole Rule.


I'm not a heavy reader. It's extremely rare that I'll read a book in one sitting. This one kept me hooked start to finish - I could not put it down.—John Tokash, co-founder at Kartoffl.ly


Apple, Inc. could teach the Chinese a few tricks about secrecy. In this crisply written, engrossing book, Adam Lashinsky lifts the veil on how Apple really works and why it has been such as astonishing success. That is yesterday. What this book also does is explore tomorrow, including the challenges confronting a gifted group of executives trained by Steve Jobs but bereft of his leadership. I devoured this book in one sitting.—Ken Auletta, columnist for The New Yorker and the author of Googled: The End of the World As We Know It

Much more than Isaacson's, this is the one I've been waiting to read.—John Lilly, Partner at Greylock, former CEO at Mozilla.

Lashinsky's book, then, is an important rebuttal of today's Silicon Valley orthodoxy that a successful 21st century company needs to be organizationally flat and open. Lashinksy may indeed be telling a truth that most of us don't want to hear. Apple, rather than Google, is the future of corporate America. And that future will be defined by secrets and lies, rather than by transparency and truth.

TechCrunch

This book's real strength - besides lots of insight from people who knew and worked with Jobs, Cook and the rest of the executive team - is the way it frames different scenarios that could result from Apple sans Jobs... You get the feeling when reading this that people inside the company will be just as keen to pick up a copy as those of us on the outside.—Erica Ogg, GigaOm

"Inside Apple" makes a worthwhile companion to last year's best-selling "Steve Jobs," by Walter Isaacson. If Isaacson's book was the definitive biography of Apple's chief visionary, who died in October, then "Inside Apple" is a revealing guided tour of his greatest creation."—San Francisco Chronicle
--This text refers to the Paperback edition.

About the Author

Lashinsky is the Senior Editor At Large for Fortune. As the magazine's lead correspondent in Silicon Valley, he has interviewed all of Apple's top executives and many of its board members. He is also a Fox News contributor. Prior to joining Fortune Magazine, Lashinsky was the Silicon Valley columnist for TheStreet.com. He is married to Ruth Kirschner, a senior executive at Doubleclick


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Customer Reviews

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Most helpful customer reviews

3 of 3 people found the following review helpful By @maxbmtl on March 24 2012
Format: Hardcover
There's no end to Apple junkies curiosity toward the company. The usual Apple books used to focus on Steve Jobs persona and legacy. This one takes us a step further into Cupertino's head office. Adam Lashinsky leads us into the mechanics of Apple secretive internal affairs. This is the farthest the general public can peek inside Apple without getting nailed by security guards.
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1 of 1 people found the following review helpful By Dr. Bojan Tunguz TOP 50 REVIEWER on June 16 2013
Format: Hardcover
As a longtime fan of Apple’s products, I’ve read a lot about this iconic company over the years. Apple’s willingness to break with the traditions is legendary, and it’s this revolutionary aspect of its products that has earned it the iconoclastic reputation that it has. Most of this revolutionary zeal, and Apple’s overall approach to business, was, of course, based in the particular vision of Steve Jobs, its founder and the CEO during some of the company’s most successful days. My own understanding of Apple’s esthetic and business approach was too based on numerous articles and books on Steve Jobs that I’ve read over the years. However, with his passing, the questions of how well will the company be able to carry on with his legacy and success will persist for some time. In order to better understand what is at stake, it’s important to take a closer look at the Apple itself, going beyond the man that was synonymous with it for many decades of its existence.

“Inside Apple” is a book that, as the title suggests, pulls the curtain ever so slightly away from Apple’s recondite inner workings and exposes those innards to the wider world. Apple is notoriously secretive about all aspects of its work, and this attitude of secrecy has a spell even over its former workers. Consequently, it has not been easy to gather valuable and verifiable information about the inside workings of Apple. This book, however, manages to present a very convincing and cogent view of what makes Apple unique. It shows how Apple’s business and management styles go against almost all business school wisdom that has been taught over the past several decades.
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1 of 1 people found the following review helpful By sarah gayer on Jan. 16 2014
Format: Hardcover Verified Purchase
Really interesting learned a lot about Steve Jobs and the type of person he was. He was a genius. Hopefully Apple will continue to innovate now that he is gone.
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By Ronald Houde on Oct. 4 2014
Format: Kindle Edition Verified Purchase
Very interesting look "under the hood" that allowed me to understand what made Apple so different.
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