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Inside Ruperts Brain [Hardcover]

Monica Paul La

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Book Description

March 24 2009

How the world's most powerful media mogul really thinks

The third book in Portfolio's new series looks at Rupert Murdoch, the controversial chairman and CEO of News Corp. He is the subject of endless gossip, speculation, and criticism, but what really drives his bold (and usually successful) gambles?

Based on comments from News Corp. executives and competitors, and interviews with Wall Street analysts, investors, and other media experts, Paul La Monica's book explores some of the most fascinating questions about Murdoch. For instance: • How did he grow a small Australian newspaper company into a global media empire?
• Why did he challenge the TV establishment with the Fox Network and Fox News Channel - for profits or for deeper reasons?
• Did his obsession with The Wall Street Journal lead him to overpay for Dow Jones?
• How has he dealt with detractors and enemies, including Ted Turner and John Malone?
• Was he smart to acquire MySpace to launch his Internet strategy?
• Why does he still work so hard at age 77 with a net worth of $8.8 billion and nothing to prove?


Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio (March 24 2009)
  • Language: English
  • ISBN-10: 1591842433
  • ISBN-13: 978-1591842439
  • Product Dimensions: 18 x 13.2 x 2.5 cm
  • Shipping Weight: 295 g
  • Amazon Bestsellers Rank: #2,387,447 in Books (See Top 100 in Books)

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.0 out of 5 stars  2 reviews
4.0 out of 5 stars Okay Sept. 22 2013
By Charles daCosta - Published on Amazon.com
Verified Purchase
A remote attempt at exposing 'darkness'. Sadly, the 'flashlight' does begins to run out of battery power a few chapters into the text. Could benefit from more 'scoops'.
2.0 out of 5 stars A Disappointing Book Dec 19 2012
By Brooklyn Joe - Published on Amazon.com
I found this book to be disappointing. I expected a lot more since the subject is one of the greatest Media Moguls of all time. Nevertheless, in my opinion, this book fell short in its information.

I recommned skimming this book quickly.

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