- Hardcover: 276 pages
- Publisher: Wiley; 1 edition (April 5 2002)
- Language: English
- ISBN-10: 0471007935
- ISBN-13: 978-0471007937
- Product Dimensions: 23.8 x 15.7 x 2.6 cm
- Shipping Weight: 522 g
- Average Customer Review: 4.5 out of 5 stars See all reviews (10 customer reviews)
- Amazon Bestsellers Rank: #2,203,440 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Review
"...an accessible, interesting read for anybody interested in the story of one of the companies that shaped the internet as we know it today..." (www.freepint.com - Featured Book, 5 September 2002)
"...anyone who reads this book through...would benefit greatly from their enhanced knowledge of the subject..." (M2 Best Books, 11 September 2002)
Product Description
An intriguing look at an Internet pioneer and global powerhouse
Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. Inside Yahoo! takes readers on a fascinating journey through the thoughts and motivations behind the company. Revealing stories of on-again, off-again management, the race for innovation, and the constant focus on survival, this book will engage readers on many different levels. With access to Yahoo's top executives, author Karen Angel describes the complementary, but different styles that have made Yahoo! one of the few surviving business models in the struggling Internet sector. An informed and astute narrative traces the company's transformation from a twenty-something brainstorm to a sophisticated community to a onetime Wall Street darling that managed to ride-out the recent market shakeout. Along the way, readers will follow in the steps and missteps of this unique company and see how it keeps reinventing itself to keep ahead of a changing marketplace.
Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. Inside Yahoo! takes readers on a fascinating journey through the thoughts and motivations behind the company. Revealing stories of on-again, off-again management, the race for innovation, and the constant focus on survival, this book will engage readers on many different levels. With access to Yahoo's top executives, author Karen Angel describes the complementary, but different styles that have made Yahoo! one of the few surviving business models in the struggling Internet sector. An informed and astute narrative traces the company's transformation from a twenty-something brainstorm to a sophisticated community to a onetime Wall Street darling that managed to ride-out the recent market shakeout. Along the way, readers will follow in the steps and missteps of this unique company and see how it keeps reinventing itself to keep ahead of a changing marketplace.
Inside This Book
(Learn More)
First Sentence
Looking back on Internet mania, one company stands out: Yahoo. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Looking back on Internet mania, one company stands out: Yahoo. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
3.0 out of 5 stars
Very Informative but lacks analysis,
By
This review is from: Inside Yahoo!: Reinvention and the Road Ahead (Hardcover)
The author has used her sources effectively to delineate the Intenet boom and its subsequent fall, by describing Yahoo's growth from a Stanford trailer into a media company. She has captured the frenzy of the late 90's and takes the reader through the numerous accquisitions and investments in Silicon Valley. At the same time the book is an overkill with the excessive information provided and at times reads like an encyclopaedia with figures thrown in liberally. The fact that Yahoo hasn't cooperated with the author is evident in several places. Overall its a good read
3.0 out of 5 stars
A competent job, but lacks real insight,
By Diego Banducci (San Francisco, CA United States) - See all my reviews
This review is from: Inside Yahoo!: Reinvention and the Road Ahead (Hardcover)
Like many other writers about technology companies, Karen Angel has simply read a lot of newspaper and magazine articles about the company, interviewed some knowledgeable outsiders (key insiders did not cooperate with her) and organized the resulting material in chronological sequence. If, like I, you are interested in learning the basic facts about Yahoo!, this book will suffice, but don't expect anything in the way of new revelations or searching analysis.What comes across is a group of relatively bright young computer nerds who happened to be in the right place at the right time, decided that they were the Christ, and imploded from their own greed and hubris, professing all the while their personal integrity. Urrrppp!
5.0 out of 5 stars
Highly Recommended!,
By
This review is from: Inside Yahoo!: Reinvention and the Road Ahead (Hardcover)
Inside Yahoo! presents a blow-by-blow chronology of the birth, ascension and downfall of a company that - in terms of business model and stock price - was the archetype of the '90s dot-com. Readers will be hard pressed to identify any relevant fact or event from the life of Yahoo! overlooked by author Karen Angel. What is missed however, is meaty analysis: Did the hubris of Yahoo!'s founders contribute to the company's reversal of fortunes? Angel doesn't speculate. Nevertheless, we from getAbstract recommend her book for its comprehensive recounting of a business tale that truly captures the essence of the Internet boom.
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