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Insider SEO & PPC: How to Get Your Website to the Top of the Search Engines [Paperback]

Andreas Ramos (Author), Stephanie Cota (Author)

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Book Description

Publication Date: May 2006 | ISBN-10: 0875730884 | ISBN-13: 978-0875730882
You've invested in your website and ecommerce, now it's time to bring qualified leads, prospects, and customers. The secret is to get your website to the top of the search engines. With this book as your manual, you'll be an expert at building and managing your SEO and PPC campaigns. We include 26 hands-on case studies. There are also interviews with top people in the industry, plus checklists and 47 bonus tips. The authors are co-founders of a Silicon Valley startup that is a Google Certified Agency.

Product Details

  • Paperback: 256 pages
  • Publisher: Jain Publishing Company (May 2006)
  • Language: English
  • ISBN-10: 0875730884
  • ISBN-13: 978-0875730882
  • Product Dimensions: 21.3 x 14 x 1.8 cm
  • Shipping Weight: 340 g
  • Amazon Bestsellers Rank: #1,365,901 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.7 out of 5 stars  6 reviews
5 of 6 people found the following review helpful
4.0 out of 5 stars Nice overview, helpful advice July 4 2006
By D. R. - Published on Amazon.com
Format:Paperback
This book was a little on the skimpy side, but the information that was covered was nicely written. I wish this book had been more for SEO's than people trying to do SEO themselves. There are a lot of details in the book that an optimizer doesn't have to deal with. On the other hand, it did give me several good ideas for the future. I only took off 1 star because I skipped several chapters. I would recommend this book to others, in fact, I already have.
2 of 2 people found the following review helpful
5.0 out of 5 stars On your side Sep 23 2006
By Midwest Book Review - Published on Amazon.com
Format:Paperback
Want to get your business listing at the top of the search engines? It's essential, then, to have Insider SEO & PPC on your side: its chapters juxtapose case study examples with insights on bids, paid ads, positioning, strategies for landing pages, and relevant categories, and provide the best in applied logic and real-world examples.

Diane C. Donovan

California Bookwatch
2.0 out of 5 stars Nothing new! Feb 18 2010
By SeoGuru - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book provides only basic introduction about SEO and PPC.The You could probaly find these infomration around the search marketing related forum or we. No need to buy this book because no advanced techniques is provided. Wouldn't recommend to people who want to upgrade their Search Marketing skills.

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