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Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart Hardcover – Mar 21 2008

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on (beta) 10 reviews
31 of 34 people found the following review helpful
Very disappointing April 29 2008
By Marc Wajsberg - Published on
Format: Hardcover Verified Purchase
This book is a total diappointment. You could sum it up in 2 sentences: (1) follow your gut feeling and (2) hope there's a large enough market for you to earn money that way. The book keeps repeating examples of this method.
12 of 14 people found the following review helpful
Not Inspired by this book June 25 2008
By Amazon Customer - Published on
Format: Hardcover
I have read nearly two hundred marketing books and run a successful company that depends on my ability to write advertising copy. I was interested in the concept of inspired marketing.

I actually purchased the audio book so I could take notes as I listened (as I often do). I was extremely disappointed with the quality of the content. The first two chapters became mostly a sales pitch for the authors products and seminars and contained very little useful information.

The audiobook is actually a series of recorded telephone conversations, most offering very little advice. Most books on marketing / ad copy etc... have at least some valuable insights, but this book offered nothing except the "tell a story" and market without trying concept. One of the main stories in the book was about a woman that did not even know if her concepts were going to work, but she felt good about them...
I rarely ever write bad reviews for books, as I do not have the time. I however gave this 6 hour book 3 hours of my valuable time and I feel that it was indeed time wasted.

For great advice on marketing and writing copy, stick to experts like Joseph Sugarman and Dr. Robert Cialdini. Great solid advice and great success stories.
14 of 17 people found the following review helpful
An Inspirational Disappointment April 25 2008
By William McPeck - Published on
Format: Hardcover
An Inspirational Disappointment

Although Joe Vitale and Craig Perrine are both listed as the authors, this book is primarily the work of Craig Perrine. It appears to me that Joe Vitale basically lent his name to the book for marketing purposes. Thirteen of the fourteen chapters are the work of Perrine.

This book is an example of what you hear a lot about today in the product development arena: leveraging your content. Each of the chapters is a cleaned-up section of a telephone conversation or interview. The first chapter is a conversation between the two authors, Vitale and Perrine. The remaining 13 chapters are conversations/interviews between Perrine and famous and not so famous Internet marketers, each telling their own story.

The idea for the book apparently came out of a mastermind group involving Vitale, Perrine and several others whose stories are contained in the book. While the idea may have been inspiring, I found the end product to fall terribly short of being inspirational.

While some of the individual stories in the book did contain instances of brilliant inspiration and insight, in total, I think the book leaves a lot to be desired. This is clearly not one of Joe Vitale's better books. While Craig Perrine may be an Internet marketing superstar, this book does not help his case as an author.

Overall, I am pretty uninspired by the book. To me, the book lacks continuity or cohesiveness. And oh by the way, I guess because of all the different stories presented, I missed the step-by-step model eluded to on the front flap of the book's dust jacket.

If you are thinking about buying this book, save yourself the money and get the book from your library or have them Interlibrary Loan a copy of the book for you.
6 of 7 people found the following review helpful
Chicken Soup for Inspired Businesses July 12 2008
By Jim Abbey - Published on
Format: Hardcover
Are you looking for a different way to connect with customers and expand business? Inspired Marketing offers a refreshing look at the creation of products that were based on acting on ideas of the heart and not just seeking to solve a problem in the market place.

The book is a series of interviews with a variety of successful business people. Craig is an effective interviewer and it felt like "getting the inside scoop" from the different interviewees. I enjoyed the stories and the different methods that lead down the path of success. Each chapter ended with a summary of key ideas.

I was disappointed to see Joe Vitale's name as one of the co-authors, when it was primarly a book by Craig Perrine. (There was one interview with Joe.)
3 of 3 people found the following review helpful
Joe Vitale's Marketing book Jan. 31 2009
By Pamela J. McDermott - Published on
Format: Hardcover Verified Purchase
It had some very good points. It tended to ramble a bit and I had a sense that he was just making money off the book rather than trying to reach others with concise information. I did have some theories validated and a larger picture explained on new marketing attitudes.