Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart Hardcover – Mar 21 2008
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From the Inside Flap
Customers today are jaded, bored, or simply not paying attention to most of the marketing messages they encounter. Overwhelmed by marketing noise, many don't even notice promotional efforts for those products they truly do desire. So how do marketers clear out the clutter and connect with the customers who actually want what they have to offer? The answer is Inspired Marketing!
In Inspired Marketing!, maverick marketing gurus Joe Vitale and Craig Perrine present the amazing step-by-step model used by today's very best marketers. For anyone who sells anything, this rainmaking sales technique lets you sell without resorting to hype, scare tactics, or any sort of manipulation. Finally, you can sell more and feel good about doing it.
The Inspired Marketing! method appeals to the heart, as well as the head. It's based not on coercion or pressure, but on enthusiasm and honesty. If that sounds like wishful thinking, it's not! Inside, you'll find firsthand, expert insight from the world's most inspired marketersAmy Scott Grant, Armand Morin, Bill Hibbler, Cindy Cashman, David Riklan, David Garfinkel, Lisa Coltman, Mark Joyner, Mark Ryan, Michel Fortin and Silvie Fortin, Nathan Anderson, Pat O'Bryan, and Suzanne Burns.
Inspired Marketing! connects the everyday act of buying and selling with deeper, more meaningful forces. In a synthetic, manipulative consumer culture, it's a breath of fresh air. So throw your conventional ideas about marketing out the window and let Inspired Marketing! take you to new levels of success based on authenticity, enthusiasm, and heart.
From the Back Cover
Praise for Inspired Marketing
"These days the competition is so fierce you have to do something new to get noticed and make sales. This is the most refreshing and engaging book I've seen to accomplish just that. Every page breathes stimulation and leads to inspiration. Get it. Read it. Live it."
Joseph Sugarman, President, BluBlocker Corporation
"Read this book and watch your fears dissolve, limitations evaporate, and the life of your dreams become your daily reality."
Ray Edwards, www.RayEdwards.com
"Inspired Marketing! is, quite simply, a lesson in life itself. It is that rare book which teaches you to not just think in monetary terms, but to, instead, follow a path from the heart. Joe and Craig reveal that the easiest way to success is to follow your passion, conquer fear and procrastination, and be a genuine giver. I could think of no better advice in the world!
"Many people are simply not ready for success; and, therefore, are destined to fail. Inspired Marketing! prepares you for what means most to you, how you can make a difference, and how to share your inspiration with others. Sometimes, your mind is your toughest critic-teach your mind to work for you, not against you. Pick up a copy of Inspired Marketing! today!"
"DJ" Dave Bernstein, www.HiFiWebGuy.com
"The difference between an entrepreneur and a dreamer is action. I love the stories in this book! Seeing how these brilliant minds take their ideas, their dreams, their passions and turn them into successful businesses is what my uncle calls, 'the very essence!' Many of the people in this book, including Dr. Joe Vitale, Craig Perrine, and Armand Morin have greatly inspired my success. Their stories are extremely enlightening and will show you what to do with your great ideas, your great dreams, and your great passions. I wish I read Inspired Marketing! twenty years ago, but as I learned from Armand's chapter, the time must not have been right!"
Steve Rosenbaum, author, Big Bad Home Sale, www.BigBadHomeSale.com
Inside This Book(Learn More)
Most Helpful Customer Reviews on Amazon.com (beta)
I actually purchased the audio book so I could take notes as I listened (as I often do). I was extremely disappointed with the quality of the content. The first two chapters became mostly a sales pitch for the authors products and seminars and contained very little useful information.
The audiobook is actually a series of recorded telephone conversations, most offering very little advice. Most books on marketing / ad copy etc... have at least some valuable insights, but this book offered nothing except the "tell a story" and market without trying concept. One of the main stories in the book was about a woman that did not even know if her concepts were going to work, but she felt good about them...
I rarely ever write bad reviews for books, as I do not have the time. I however gave this 6 hour book 3 hours of my valuable time and I feel that it was indeed time wasted.
For great advice on marketing and writing copy, stick to experts like Joseph Sugarman and Dr. Robert Cialdini. Great solid advice and great success stories.
Although Joe Vitale and Craig Perrine are both listed as the authors, this book is primarily the work of Craig Perrine. It appears to me that Joe Vitale basically lent his name to the book for marketing purposes. Thirteen of the fourteen chapters are the work of Perrine.
This book is an example of what you hear a lot about today in the product development arena: leveraging your content. Each of the chapters is a cleaned-up section of a telephone conversation or interview. The first chapter is a conversation between the two authors, Vitale and Perrine. The remaining 13 chapters are conversations/interviews between Perrine and famous and not so famous Internet marketers, each telling their own story.
The idea for the book apparently came out of a mastermind group involving Vitale, Perrine and several others whose stories are contained in the book. While the idea may have been inspiring, I found the end product to fall terribly short of being inspirational.
While some of the individual stories in the book did contain instances of brilliant inspiration and insight, in total, I think the book leaves a lot to be desired. This is clearly not one of Joe Vitale's better books. While Craig Perrine may be an Internet marketing superstar, this book does not help his case as an author.
Overall, I am pretty uninspired by the book. To me, the book lacks continuity or cohesiveness. And oh by the way, I guess because of all the different stories presented, I missed the step-by-step model eluded to on the front flap of the book's dust jacket.
If you are thinking about buying this book, save yourself the money and get the book from your library or have them Interlibrary Loan a copy of the book for you.
The book is a series of interviews with a variety of successful business people. Craig is an effective interviewer and it felt like "getting the inside scoop" from the different interviewees. I enjoyed the stories and the different methods that lead down the path of success. Each chapter ended with a summary of key ideas.
I was disappointed to see Joe Vitale's name as one of the co-authors, when it was primarly a book by Craig Perrine. (There was one interview with Joe.)