From the Publisher
It's about time we called all the web designers and all the web developers into the same room, sat down, and got something straight: LEARN FROM EACH OTHER OR GO BACK TO THE 90s.
Without a balance of technical skill and aesthetic instinct, programmers can be severely limited in their abilities to improve web sites, and designers may fall short of successfully making heavy markup changes. Even in a specialized industry, those who are most empowered, most able to find good jobs and contacts, and most able to adapt to our industry's rapid change, are those with diverse but integrated skills.
This potent little guidebook shows the way toward developing and refining those integrated skill sets, the ones that make you more valuable to your clients, to your employer, to your partners, to whoever has a stake--and a say in the success of--in your future.
In Integrated Web Design, Molly E. Holzschlag, one of the pioneers of web development, aims both barrels of reality at her profession in a unique series of discussions and tutorials that's long overdue, addressing:
--The state of the dualistic profession of web design/development (aka web building)
--Why the concept of integration is paramount to success
--What other leaders in the industry have to say about integrating your skills
--The nuts and bolts of working with logic and creativity as they apply to design and technology:
--How to understand color, shape, space, and typographic design concepts from the perspective of technology
--How to use markup, CSS, scripting, and multimedia from a design perspective
--How to become an innovative web builder and independent thinker in a rapidly changing environment
Stop thinking of yourself as either a web designer or a web developer: You are a web builder, and these are exciting times.
Let Molly and I know how you're doing out there, okay? Cheers, Steve Weiss, executive editor, New Riders. email@example.com
From the Back Cover
At last, there's a book that shows web developers and web designers how to work together! Integrated Design: Holistic Strategies for Mastering the Web will help web builder's with weak design skills or web designer's with inadequate technical knowledge work together to meet todays demands in the world or web creation. Molly Holzschlag is renowned throughout the web design and development community. While conceptual in its approach, the book draws on pragmatic examples within and without the web design community to help you directly apply its precepts.
This book begins by discussing artistic and technical concepts in web design separately, and then merges them together both conceptually and through examples. The goal is to step the designer through the process of integrating technical and design practices in order to deeper their understanding of the how and why of technology both inside and outside the realm of web design. With this deeper understanding, web site builders will be able to apply more integrated design practices to their everyday work. Molly's web site is an extension of the book, offering samples to those who've heard of the book but haven't bought it, plus visual examples and exercises demonstrating the concepts in the book.