- Hardcover: 272 pages
- Publisher: Crown Business; illustrated edition edition (Aug 6 1996)
- Language: English
- ISBN-10: 0812924665
- ISBN-13: 978-0812924664
- Product Dimensions: 23.6 x 15.2 x 2.8 cm
- Shipping Weight: 544 g
- Average Customer Review: 4.3 out of 5 stars See all reviews (12 customer reviews)
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Product Details |
Product Description
From Publishers Weekly
Citing statistics that 55% of strategic business alliances fail and that the successful remainder last an average of only 3.5 years, the author believes managers involved in or contemplating an alliance should welcome any help they can get. Segil, president of the Lared Group, an international consulting firm, defines an alliance as "a relationship that is strategic or tactical... entered into for mutual benefit by two or more parties having compatible or complementary business interests and goals." She goes on to explain the various diagnostic tools for verifying and testing potential agreements. Chief among these is her own "mindshift method," for understanding different types of business personalities. An organization, she suggests, must decide where on the "alliance pyramid" to focus. Joint marketing and distribution is the simplest agreement; the most complex, a merger or takeover. Each step up requires greater risk, more human resources and higher costs. Knowing the place of partners in the corporate life cycle and their cultures and strategies is critical for creation of a successful arrangement. The author advocates the SWOT (strengths, weaknesses, opportunities, threats) analysis technique and presents a variety of considerations for companies contemplating an international alliance. At times the plethora of procedures here might appear redundant, but considering the high likelihood of failure, managers at both large and small companies could learn much from following the book's prescriptions. Author tour.
Copyright 1996 Reed Business Information, Inc.
Copyright 1996 Reed Business Information, Inc.
From Booklist
Whether between corporate giants or between a local supplier and a mom-and-pop grocery store, business alliances have become an increasingly successful tool. Segil is president and cofounder of an international consulting firm that specializes in helping businesses establish mutually beneficial partnerships. She employs a technique called the mindshift method to help analyze the "personality" characteristics of an organization, the six possible stages in a corporate life cycle and the types of strategic alliance most suited to each, and the different types of individual managerial personality. The project on which the alliance is based must also be evaluated, and an overall "project personality" determined. The diagnostic tools developed by Segil for this process help companies select compatible partners. Segil also shows how to resolve potential conflicts and problems once an alliance has been established. David Rouse
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Most helpful customer reviews
5.0 out of 5 stars
A Must Read,
By A Customer
This review is from: Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool (Hardcover)
This book is a must read for anyone who uses alliances. Segil's methodology is straigtforward and her keen insights are right on the mark. I am eagerly waiting for the release of her new book, "FastAlliances: Power Your E-Business" which is to hit the stories in January, 2001. I know this book will have a great impact on the way we do business in the new economy.
5.0 out of 5 stars
Intelligent Business Alliances,
By Linda T. Mead (usa) - See all my reviews
This review is from: Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool (Hardcover)
In-depth. Informative. A must-read, especially in light of today's e-economy. She's the expert!
5.0 out of 5 stars
Tools for Survival,
This review is from: Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool (Hardcover)
I am responsible for my company's strategic development activity. As such, I recognize that prudent strategic alliances serve as the lifeblood of a successful organization. Looking for advice, I called my colleagues at the Harvard Business School. They recommended Ms. Segil's book on strategic alliances. Her book, Intelligent Business Alliances, became our proverbial "how-to" guide for our strategic development endeavors. I am happy to report the completion of a number of beneficial and synergistic relationships. Ms. Segil's work helped craft, hone and execute my company's strategic vision.
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