International Business: A Managerial Perspective [Hardcover]

The new International Business: A Managerial Perspective is engaging and user-friendly for students and instructors alike!

Are your students prepared to operate in the new international marketplace? Do they understand how traditional business functions are influenced by culture, geography, and technology?

In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world. International Business: A Managerial Perspective is packed with current examples that reflect the vibrancy of the field of international business. This student-friendly text offers a managerial approach to international business—with an emphasis on skills development, e-business, and an excellent map program, which you'll find outlined and fully described on the following pages of this Preview.

The many new features, exercises, and cases in the third edition reflect the changing world of international business and make this the essential book for your course.

Authors Ricky Griffin and Mike Pustay encourage students to attain 'cultural literacy' in international business-for example, to be able to talk knowledgeably with a visiting executive from a French multinational corporation or to understand and analyze the impact on themselves and their firms of trade negotiations with Mexico. With that in mind, the third edition now features a greater emphasis on cases and other tools to help students become familiar with the international marketplace.

Now, with 48 cases—including chapter opening cases, chapter closing cases, and two comprehensive cases at the end of each part—integrated throughout the text, students work with tangible examples of the concepts discussed in each chapter.

To give students greater insights into international business, the third edition now includes three new content boxes entitled, Wiring the World, Venturing Abroad and Bringing the World into Focus, which highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective.

The Wiring the World boxes provide insights into the impact of e-commerce on how business is conducted internationally.

The Venturing Abroad boxes expose students to the opportunities and challenges of conducting business outside their home country.

The Bringing the World into Focus boxes helps students to understand the context—historical, cultural, political—of international business.

Building Global Skills exercises get students involved with skills-oriented exercises.

Working with the Web exercises tie the book to the vast learning potential of the Internet.

Also at the end of each chapter, you'll find the In The News feature, an exercise that helps students stay on top of changing events in international business and allows them to comprehend how the theories and concepts they have learned in the chapter are incorporated into the everyday decision making of international business.

To help students see an issue from different perspectives, the Point/Counterpoint features provide opposing viewpoints on controversial business topics and serve as a launch pad for student discussion and research. No right answers are provided-instead, the basic pros and cons of each side are highlighted and discussed, and where appropriate, the authors discuss the ethical implications of these debates.

An outstanding map program! Almost 40 maps help students visualize where various countries and firms are located and how international business transactions occur. The maps also help students better understand political boundaries and national geography. For example, a topographic map of South America demonstrates the physical barriers to trade among South American Countries.

Order the text packaged with a subscription to

For daily updates that help students understand subjects ranging from economics to IT, a 15-week subscription to one of the world's leading business publications is the answer! The Financial Times has numerous features that help students understand the rapidly changing world of international business. The accompanying FT.It also features an interactive and exciting online student study guide.

This helpful CD-ROM includes the Instructor's Manual, PowerPoint slides, and the Win/PH Test Manager. Containing all of the questions in the printed Test Item File, Test Manager is a comprehensive suite of tools for testing and assessment and allows educators to create and distribute tests for their courses easily.

The helpful Instructor's Manual includes sample syllabi, lecture outlines, and answers to all end-of-chapter and case questions.

Over 100 questions per chapter, including multiple choice, true/false, short answer and essays.

This electronic version of the Test Item File includes the Test Manager program.

Available on the IRCD-ROM and the myPHLIP Web site, adopters will receive more than 20 slides per chapter, including maps and figures from the text, in addition to highlights of key chapter material.

100 of the most important PowerPoints are available to adopters in the form of four-color acetates.

This helpful guide provides students with the Internet resources available for International Business topics.

Four part-ending video segments in VHS format are available for professors.

Premium Web CT, an online course from Prentice Hall features Companion Web Site and Test Item File content in an easy-to-use system. Developed by educators for educators and their students, this online content and tools feature the most advanced educational technology and instructional design available today. The rich set of materials, communication tools, and course management resources can be easily customized to either enhance a traditional course or create the entire course online.

Atlas and exercises for International Business. Includes political and physical maps, exercises based on cultural and economic geography, as well as "Geo Concepts," which focus on regional issues and their impact on International Business.