Product Description
This text presents a managerial approach to international business with an emphasis on skills development. This second edition includes a chapter on global marketplaces and business centres, with a focus on cultural and economic geography affecting international trade and investment. Pedagogical features include chapter vignettes, cases, summaries, review questions and Internet-based exercises. Over 1000 real company examples are used.
Book Info
A textbook on international business providing comprehensive coverage of international business, including a complete, integrated learning system designed to help students master the material. DLC: International business enterprises Management.
--This text refers to an out of print or unavailable edition of this title.