- Paperback: 126 pages
- Publisher: Commonwealth Secretariat (Mar 1 2002)
- Language: English
- ISBN-10: 0850926645
- ISBN-13: 978-0850926644
- Product Dimensions: 28.3 x 21.2 x 0.9 cm
- Shipping Weight: 349 g
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
The purpose of the guide is to provide crafts producers and exporters with a practical methodology to assess potential markets. It looks at national and individual enterprise capabilities; selecting an international trade fair which best matches the producer's needs; budgeting, planning and implementing successful participation in a trade fair and how to take advantage of the many opportunities to obtain market information that arise during such events.
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