- Paperback: 854 pages
- Publisher: Irwin Professional Publishing; 7th Revised edition edition (Dec 1 1989)
- Language: English
- ISBN-10: 0256079536
- ISBN-13: 978-0256079531
- Product Dimensions: 23.4 x 19 x 4.6 cm
- Shipping Weight: 1.5 Kg
- Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. Throughout the text Web icons can be found in the margins to refer readers to a Website which updates chapter material.
--This text refers to an out of print or unavailable edition of this title.
Book Info
Addresses global issues & describes concepts relevant to all international marketers, regardless of the extent of their international involvement. DLC: Export marketing.
--This text refers to the
Hardcover
edition.
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Customer Reviews
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Most helpful customer reviews
2.0 out of 5 stars
Lots of information, but poorly written,
By chad (Oklahoma) - See all my reviews
This review is from: International Marketing (Hardcover)
I'm a senior in college, and I have read many textbooks by many authors. Through all that studying, only a handful of books have ever stood out in my mind as "exceptionally good" or "exceptionally bad" for whatever reason.Well, I am sorry to say that this book more than any other has stood out as "exceptionally bad" because of 1) its horrendous, awkward phraseology, and 2) its unnecessarily lengthy explanations of most concepts. Because of these shortcomings, it routinely took me much too long to read even a few pages, and when I was finally finished, I disappointedly discovered that I hadn't even learned that much about international marketing. It's like reading an essay from a student who is just trying to fill up space or impress his professor with length, while compounding his error with poor style. On the other hand, there is a lot of good information in the text, for which it received a star. There are several charts, black and white pictures, and some supplementary material as well.
5.0 out of 5 stars
Best Overall International Marketing Text,
By Lawrence E Burgee (Baltimore, MD USA) - See all my reviews
This review is from: International Marketing with PowerWeb (Hardcover)
I am a Professor of International Marketing and have used this book and the previous editions for 10 semesters. Compared to the competition, this book is definitely the best in the field. It is well written and researched and gives the reader a solid foundation in the major topics of IM. The instructor support materials are excellent and I highly recommend them, particularly the video series. If you are a new professor teaching IM for the first time, the instructor's manual, powerpoint slides, test bank, and videos are a godsend! The Country Notebook described in the book is a great semester-long team project and really reinforces the content of each chapter. I will continue to use this book for a long time!
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.5 out of 5 stars (29 customer reviews) 23 of 23 people found the following review helpful:
3.0 out of 5 stars
Big, Bulky and Full of Info, But a Very Hard Read.,
By Chris X. Moloney "Chris X. Moloney" - Published on Amazon.com
This review is from: International Marketing with PowerWeb (Hardcover)
I recently used this Text to teach 3 MBA-level marketing courses. The text was selected by the department, but I would not recommend it. While it is fairly comprehensive, it lacks a good real-world feel and students found it tedious. There were a number of very good cases and examples, but somehow they did not connect well with the stodgy writing of the text. It feels like it could have been 1/2 the size and better written. That said, there are a limited number of texts available for this level of coursework. The next time I teach this class, I will look for a better text. You better really really enjoy reading and international marketing if you buy this book for non-academic uses. If you are a professor, be sure to get an advance copy before you select it. That said, you may be able to make this text work, if you have some strong backing materials. However, if you are a student, have a Red Bull handy--this one is a hard read.
Hope this helps! Chris X. Moloney 17 of 19 people found the following review helpful:
2.0 out of 5 stars
a good coverage, but...,
By A Customer - Published on Amazon.com
This review is from: International Marketing (Hardcover)
I used his book as an MBA student 15 or so years ago. Now as an adjunct professor, I am using this newest edition in my undergraduate classes. Although my observation may be biased, the book is a bit too encyclopedic, a bit superficial in coverage, and fails to excite the students. I wish it were more up-to-date.
12 of 14 people found the following review helpful:
3.0 out of 5 stars
A decent book, but its coverage is traditional and US-biased,
By A Customer - Published on Amazon.com
This review is from: International Marketing (Hardcover)
Newer editions don't seem to have capture current trends and perspectives well.
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